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'Honest' photo of Nutella's separated ingredients is putting people off the chocolate spread

Mirror logo Mirror 07/02/2018 Nicola Oakley
a close up of a bottle © Provided by Trinity Mirror Plc

Nutella recently caused a riot in a supermarket in France after shoppers tried to get their hands on discounted jars.

People just can't get enough of the gooey chocolatey goodness.

The hashtag #WorldNutellaDay was also trending on Twitter as spread lovers celebrate their favourite toast topping. 

But a photograph which has been doing the rounds for a year or so is putting people off all over again.

Someone has decided to wash out a Nutella jar and make a sort of 'deconstucted' chocolate spread, refilling the pot with its ingredients.

It claims to be all in proportion, which is why some people have been utterly shocked by the amount of sugar in it which, in the photograph, looks to be about a third.

© Provided by Trinity Mirror Plc

One person commented: "That bottom half is what concerns me. So much sugar in so many things."

But Nutella is actually made up of more than 50% sugar - higher than it looks to be on the image.

The official website lists the sugar content as 56.8g per 100g serving, or 56.8%.

Other ingredients include skimmed milk powder, hazelnuts, cocoa powder and the controversial palm oil.

A spokesperson for Nutella told Mirror Online in 2017: "We don’t disclose the full proportions of the ingredients in Nutella as our recipe is unique and we wish to safeguard this.

"The product’s label provides simple and clear nutritional information per 15g portion, or two heaped teaspoons, as well as per 100g.

"The ingredients are also listed on the Nutella website.

They added: "One of Ferrero’s core nutritional beliefs is that small portion sizes help people to enjoy their favourite foods in moderation.

"The labelling on all our products enables consumers to make informed choices and helps ensure that Nutella can be enjoyed as part of a balanced diet."

The image, posted to social network Reddit, was 'upvoted' over 28,000 times.

Some people weren't put off by the photo at all. Reddit user SirRupert commented: "I feel like this was originally made to show how bad it is for you but I literally couldn't give any less sh-- what's in Nutella. I will continue to eat it with a spoon."

Everything in moderation!

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