7 editor-approved purple shampoos known to remove unwanted brassy tones

© Motivate Publishing Sophie Turner

Who said going blonde was easy?

However, when it comes to preventing discolouration and brassiness purple shampoos surely know the trick.

By taking inspiration from the colour wheel, where opposite colours on the chart are known to neutralise each other, this tone-saving product was born.

Created to keep brassiness at bay, they’re designed to help maintain blonde hues and prolong your next appointment to the salon.

So, for your next purchase, Emirates Woman has created an editor-approved guide of all the tried and tested purple shampoos for all your tonal needs.

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No. 4P Blonde Enhancer Toning Shampoo 250ml for Dhs135 Olaplex

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Blonde Revival Purple Toning Shampoo 200ml Dhs148 Aveda

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Bright Blonde Shampoo for Beautiful Colour Dhs169 Oribe

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Pure Blonde:Silver Brightening Daily Shampoo Dhs125 Phillip Kingsley

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Blonde Angel Wash Dhs105 Kevin Murphy

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Blond Absolu Anti-Brass Purple Shampoo 250ml Dhs126 Kérastase available at Sephora

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Blondifier Enhancing Cool Shampoo 300ml for Dhs112 L’Oreal Professionnel

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Images: Supplied & Feature image: Instagram @sophieturner