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Have you been to the UAE's healthiest malls?

Khaleej Times logo Khaleej Times 11/08/2017 Waheed Abbas
Have you been to the UAE's healthiest malls? © Provided by Khaleej Times Have you been to the UAE's healthiest malls?

Malls in Dubai are great crowd-pullers. Be it summer or winter, shopping malls are always crowded with residents and tourists.

A survey conducted by YouGov BrandIndex showed that The Dubai Mall is first on the list of healthiest mall brands in the UAE.

Data from the past 12 months from YouGov's global daily brand tracker shows the world's largest mall achieved the highest brand health scores among consumers in the Emirates - taking the lead above Mall of the Emirates in second place and City Centre Deira in third. City Centre Mirdif and Dubai Festival Centre complete the top five malls in the UAE's first Brand Health Rankings in fourth and fifth place, respectively. The survey takes into account perceptions of a brand's quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

Scott Booth, YouGov's head of data products in the Mena, said: "In a fairly cluttered retail market, both Emaar's The Dubai Mall and Majid Al Futtaim's Mall of the Emirates stand well apart from the competition as the UAE's premiere shopping and leisure destinations. While The Dubai Mall has benefitted from continual development of the Dubai Downtown district, Mall of the Emirates unveiled a major expansion in 2015 that continues to narrow the gap between the UAE's top malls."

UAE residents enjoy one of the world's highest per capita income in the world, hence, they spend a handsome cash on the personal care products. Euromonitor International (EMI) data showed that 9.3 million residents spent $2.1 billion (Dh7.34 billion) on personal care products in 2016 which is set to rise to $2.7 billion by 2020. According to the inaugural global brand health rankings released by YouGov BrandIndex, household family protection brand Dettol has topped the list of personal care brands in the UAE.

Consumer survey over the past 12 months has found that Dettol is the strongest brand, ahead of Unilever power brand Dove and oral health and dental care Colgate. Vaseline and Oral B complete the top five.

The Index score takes into account perceptions of a brand's quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

Booth said: "Within the top personal care brands in the UAE, we see several powerful global names emerge. Dettol has led the way in the sector with consistent focus on core messaging around cleanliness and germ control that resonates strongly with the market. Dettol has also demonstrated an ability to deliver a diverse, cohesive product mix with a commitment to delivering high quality products along a strong value proposition which has elevated them above the competition."

But one wonders which personal care brands could be hot favourite of the consumers in the UAE.

EMI data revealed that the top five categories are fragrances ($642 million), colour cosmetics ($400 million), skin care and men's grooming (both $300 million), and hair care ($283 million).

- waheedabbas@khaleejtimes.com

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