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New luxury watches unveiled at Watches and Wonders 2021 logo 07/04/2021 Varun Godinho
diagram: Watches and Wonders 2021 © Motivate Publishing Watches and Wonders 2021

The Geneva leg of the 2021 edition of Watches and Wonders, one of the world’s most prestigious luxury watch events, began on April 7 as a digital-only event.

There are 38 participating brands including horological heavyweights including A. Lange & Söhne, Vacheron Constantin, Patek Philippe, Rolex, Montblanc, TAG Heuer and Chopard among others.

This is the second year in a row that the annual watch event, formerly known as the Salon iNternational de la Haute Horologerie (SIHH), is being conducted as a digital event as a result of the pandemic.

The number of participating brands in the online event this year has doubled since last year. It will include 500 press conferences, 400 presentations to retailers, over 40 keynotes, a daily live Morning Show, six panel discussions, also live each day, one-to-one appointments, and virtual tours too.

Over 23,000 visitors – media, retailers and select customers – have been invited to Watches and Wonders Geneva by the brands for the fully digital experience.

The 38 brands at the event are expected to debut 42 launches with exclusive product revealsbeing held on the platform.

Also, every day, from April 8 to 13 at 12:15 CET, influencers, brand leaders and watchmaking experts will discuss the perspectives and challenges that lie ahead for the industry in six 40-minute discussions, streamed live on the platform, and then subsequently available for the public to view.

The Geneva leg will conclude on April 13, with the after which a physical event will be held as in Shanghai as part of the Watches and Wonders 2021 Shanghai, where 19 of the 28 brands will be participating this year.

As the Geneva edition is already underway, here are a few highlights and new launches from the show:


1858 Geosphere Limited Edition ‘Desert’

a hand holding a watch © Motivate Publishing

Although Watches & Wonders 2021 is a digital-only event, Montblanc organised an exclusive event in Dubai on Wednesday morning, inviting select journalists from the UAE to view the physical release of one of its newest watches.

The media were taken up in a hot air balloon, where we went hand-on with the watch (see image above) and photographed it with the commanding desert dune in the background. The Geosphere Limited Edition ‘Desert’ has an image of the Gobi desert on the caseback and is a tribute to Reinhold Messner who in 2004 trekked across 1,200 miles in the Gobi desert over a five-week period.

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