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Snapchat Advert Asked Would You Rather 'Slap Rihanna' Or 'Punch Chris Brown'

ELLE (UK) logo ELLE (UK) 13/03/2018 Katie O'Malley

Snapchat Advert Asked Would You Rather 'Slap Rihanna' Or 'Punch Chris Brown' © Getty Snapchat Advert Asked Would You Rather 'Slap Rihanna' Or 'Punch Chris Brown' If the headline of this article doesn't already have your blood boiling, the following news will.

Snapchat has been forced to pull a recent advert that made a light-hearted reference to violence against women, most notably Chris Brown's domestic assault against his then-girlfriend Rihanna in 2009.

Over the weekend, screenshots of the advertisement for a 'Would You Rather!' game inundated Twitter, showing an image from the social media platform that asked users whether they'd prefer to 'Slap Rihanna' or 'Punch Chris Brown.'

The advert unsurprisingly upset Twitter users including former first child, Chelsea Clinton, who called the advert 'awful'.

a group of people standing next to a person in a suit and tie © Provided by Hearst Communications, Inc While you might argue that the advert probably slipped through the platform's review process or was an oversight from an employee, activist Brittany Packnett noted that all advertisements are reviewed by the team.

The company's official advertising policy states:

'All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason. We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad.'

a person standing posing for the camera © Provided by Hearst Communications, Inc A spokesperson from Snapchat later told Mashable: 'The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.'

The move comes weeks after Snapchat's stock plummeted six per cent after Kylie Jenner said she was no longer using the app, wiping approximately $1.3 billion (£9.3 million) off the company's market value, reports CNN.

On 21 February, the new mum tweeted:

Following recent advertising debacles from the likes of Pepsi and Dove, the time for right-minded and sensitive thinkers to be employed in marketing departments is long overdue.

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