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There’s a new Vegemite formula for those who are fancy

Food To Love logo Food To Love 4 days ago Food To Love
Vegemite Blend 17, a more ‘premium’ variety retails at $6.99 for a 150g jar (about double the price of the regular blend) and the limited run will see only 450,000 jars available. © Provided by Bauer Media Pty Ltd vegemite blend 17

It’s hard to forget the disastrous combined Vegemite and cheese spread, iSnack 2.0, but the newly Australian company is taking a shot at diversifying again.

The result is Vegemite Blend 17, a more ‘premium’ variety and tribute to Vegemite inventor, Cyril Callister, who experimented with the extract before settling on the flavour we know and love today.

But with a new blend, and a fancy gold label comes an even more premium price. It retails at $6.99 for a 150g jar (about double the price of the regular blend) and the limited run will see only 450,000 jars sold across the country.

The jury is still out on the flavour, but it has been described as having a similar consistency to British rival, Marmite, with a richer and sweeter taste than the original.

However, despite findings that the vitamins in Vegemite can help with anxiety, the new version of iconic spread isn’t putting a rose in every cheek, as punters across Twitter shared their thoughts.

“Vegemite ain't broke so don't try to fix it,” one user said. “Previous owners stuffed up when they messed with & renamed this successful product.”

Others took aim at the fancy new packaging.

“This #Vegemite looks like something Turnbull would pull out of his Harbourside mansion pantry claiming he's just an ordinary bloke,” user @_jessticulate joked.

The new formula is available now.

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