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Cate Blanchett for Armani: the new Christmas campaign

Giorgio Armani debuts with a new Christmas campaign for 2022. Starring, the actress Oscar Cate Blanchettaward, Global Beauty Ambassador of the brand. The magical atmosphere of the countryside captures the timeless joy of the holidays. Directed by Marie Schuller, the campaign film plays with a fairytale dimension. The camera follows Cate through the cabins of a luna park, wheel, embodying the Yes spirit of a life lived with spontaneity and intensity. Born in 2013, Sì Eau De Parfum is Giorgio Armani's iconic feminine fragrance. A modern and fruity chypre , elegant and sensual at the same time. Photographed by Michael Bailey-Gates, the campaign depicts Cate Blanchett next to the iconic perfume bottle Sì, with the lights of the big wheel shining in the background behind him.

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