You are using an older browser version. Please use a supported version for the best MSN experience.

3 Beauty Innovations To Try Right Now

ELLE logo ELLE 22/06/2022 ELLE+ Colgate

We all love to be ahead of the curve when it comes to knowing (and trying) the latest beauty trends.

Perhaps you spend your spare time trawling TikTok for the latest eyeliner hacks, or you're a die-hard for dissecting the tips and tricks of professional makeup artist. Or maybe you're a walking, talking encyclopedia for the best ingredients for every skincare concern.

No matter your technique for keeping up to date with trends, here are three innovations in the beauty world you need to have on your radar right now.

Professional Teeth Whitening… At Home

With COVID keeping us locked indoors, our at-home beauty routines have had a major glow-up, with our attention shifting from skincare to other parts of our beauty regimes.

Now, technology has made our beauty routines more personalised, and made many treatments—especially those that require routine or ongoing sessions for results—more accessible than ever before.

Once regarded as the strict domain of models and celebrities, whitening your teeth from home has become more convenient than ever. Brands like Colgate have developed products that use hydrogen peroxide, the same powerful whitening ingredient dentists use, in the comfort of your own home.

The Colgate Optic White Pro Series range includes a Daily Teeth Whitening Toothpaste, which contains 5 per cent hydrogen peroxide, Colgate's highest level ever in a toothpaste.

Plus the game-changing Teeth Whitening kit uses the very latest in oral technology to deliver professional-level results in just 10 minutes a day when used for 10 days straight^. First, a precision application pen delivers a smudge-proof, concentrated hydrogen peroxide film onto teeth. Then, a unique mouth tray powered by hundreds of tiny, indigo LED lights supercharges the hydrogen peroxide for even better, faster results.

Nothing says 'technologically advanced' quite like whitening your teeth and binge-watching Netflix at the same time.


Gallery: Awesome laundry hacks you need to know (StarsInsider)

AI-Inspired Skincare

In 2022, we're expecting more from our skincare, and it's all about quality over quantity. But how do we make sure we are buying the right products for what we need?

Enter: the tech-celeration of the beauty world.

It's all about a personalised consumer experience, using AI-assisted and interactive technology. Think programs that can show the effects of facial ageing on the skin (often before they begin), and face-mapping technology that can pinpoint problem areas and monitor skin health to offer bespoke skincare solutions.

Technology is being used to create custom skincare solutions and formulas specifically designed to fit your face and suit your skin's needs. © Provided by Are Media Pty Ltd Technology is being used to create custom skincare solutions and formulas specifically designed to fit your face and suit your skin's needs.

Some companies are going a step further, developing custom formulas to fit your face—think cleansers and moisturisers made for your individual needs after consultations with digital doctors or lipstick shades that perfectly match the natural tint of your skin.

And because we can hardly go a single day without using one app or the other, the beauty-tech space has begun working with other companies to make our lives easier. A period-tracking app that clues us in as to what our skin might need as our hormones fluctuate? Yes please.

Sustainability Meets Science

There's no bigger trend in the beauty space right now than sustainability, and in 2022, we've seen the move towards clean beauty partner up with science.

Whether it be traditionally environmentally un-friendly products reinventing themselves in the sustainable space (hello, dissolvable face wipes), or brands embracing innovative, reusable and refillable packaging for their best-sellers, the luxury market is rapidly becoming synonymous with sustainability.

Sustainability and science are working together to create stable and effective ingredients that don't harm the environment. © Provided by Are Media Pty Ltd Sustainability and science are working together to create stable and effective ingredients that don't harm the environment.

And because these days, we're smart enough to know that natural ingredients aren't necessarily environmentally friendly, the rise of biotech is helping us make more informed, conscious choices. Right now, technology is being used to synthetically recreate ingredients harnessing specific properties found in living organisms or natural resources, without negatively impacting the planet.

As a bonus, the controlled environment the ingredients are produced in mean they are often safer, more stable and more effective in our beauty products than their natural counterparts.

Effective beauty and skincare that's also good for the environment? Sign us up.

Brought to you by Colgate.

^10 minutes a day for 10 days. Use as directed. Individual results may vary.

image beaconimage beaconimage beacon