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The Clean Beauty Brands That Should Be On Your Radar

ELLE logo ELLE 14/10/2021 Maddison Hockey (1)
What is clean beauty? The new buzz word of the moment may have you a little confused, but we break down exactly what it means and the best brands the fall under the label. © Provided by Are Media Pty Ltd What is clean beauty? The new buzz word of the moment may have you a little confused, but we break down exactly what it means and the best brands the fall under the label.

When it comes to our skincare routines, we are more informed and ingredient aware than ever, cutting the likes of parabens and sulphates out of our lives like a toxic ex.

So, it's no surprise a new beauty buzz term has been taking over the industry recently: clean beauty.

But what, exactly, does that mean?

Clean beauty products are created free from those aforementioned toxic ingredients so you can feel reassured that what you're putting on your skin isn't harmful.

It's often assumed clean beauty products go hand-in-hand with terms like 'organic', 'natural' and 'green' and just as often they do, however, they're not mutually exclusive.

Clean beauty doesn't have to be organic or all-natural, there are man-made products that are deemed safe and effective in combating our skincare concerns.

Essentially, if you're wanting to be more mindful of using safe ingredients on your skin (honestly, who isn't?) we've rounded up some of our favourite clean beauty brands to shop, below.

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RAWKANVAS

Handcrafted, recyclable, cruelty-free, vegan and natural, RAWKANVAS goes above and beyond to make you feel good and your skin look great. We can't get enough of their award-winning Canvas Resurfacing AHA & BHA Treatment which uses fruit enzymes to break down dead skin cells, clarify pores and minimise oil production for plump glowy skin.

Shop at RAWKANVAS, here

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ECO TAN


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Not only is Eco Tan organic, cruelty free and environmentally friendly it's entire tanning range is touted by beauty lovers or so says it's consistent 4.5 star reviews on Adore Beauty. We love the organic Face Tan Water which gives us the perfect sun-kissed complexion year round.

Shop at Adore Beauty, here

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KEVIN MURPHY

We could wax lyrical about Kevin Murphy's haircare products all day long. Not only does he have the prefect product that will work wonders for every hair concern and type, but they also smell amazing and are made from natural and sustainable ingredients.

Shop at Adore Beauty, here

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KIND-LY

Clean and, in this case, natural, beauty goes beyond what we put on our face. If you've been hesitant to make this switch to a natural deodorant one day wearing KIND-LY will convert you for good, plus their choice of scents are divine.

Shop at KIND-LY, here

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VAPOUR

With deliciously dewy textures and pure mineral pigmented colour, Vapor Beauty has perfected natural luxury in skincare and makeup. Their Illuminating Primer and Soft Focus Foundation are a match-made in beauty heaven.

Shop at Sephora, here

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Growth Bomb

If you've always been envious of your friends who's hair seemingly grows inches overnight, you may want to invest in this growth-boosting range which is 100% natural, vegan and cruelty free.

Shop at Chemist Warehouse, here

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