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Peter Alexander defends their decision to charge customers more for plus-size sleepwear - saying they are 'different patterns'

Daily Mail logo Daily Mail 11/01/2019 Claudia Poposki and Cindy Tran

a screenshot of a cell phone: Sleepwear designer Peter Alexander has come under fire for charging plus-size customers $10 more for clothing identical to the standard sizes © Provided by Associated Newspapers Limited Sleepwear designer Peter Alexander has come under fire for charging plus-size customers $10 more for clothing identical to the standard sizes Sleepwear designer Peter Alexander has hit back after charging plus-size customers $10 more than an identical piece in standard sizes.

The label said 'different patterns' are the reason behind the price difference. 

'To ensure comfort and that the fit is right, we utilise a different pattern to our regular collection while still maintaining a beautiful garment,' the label told FEMAIL in a statement.

It is these different patterns, along with the size of the production run and to a lesser extent fabric consumption, that impacts the price of the styles.'

a screenshot of a cell phone: And now the label has responded to the claims made by customers © Provided by Associated Newspapers Limited And now the label has responded to the claims made by customers

'We try and limit this as much as possible, and as the category and production grows, we hope to achieve parity across our collections.'

They said they began manufacturing plus-size options two years ago in order to meet demands. 

The outrage erupted on social media on Thursday after Australian shoppers noticed the difference in price between the standard and plus-size sleepwear range.

On further inspection of the website, a pair of plus-size 'Tropical Vibes Mid Short' is on sale for $59.95 while the same style in standard sizes cost $49.95.

While sizes XS to XL in the 'Pink Chic Satin Pj Set' cost $109, the same style in the plus-size version is advertised for $119.

The comparison illustrates that larger women are paying more to dress in the same sleepwear sold in smaller sizes. 

a screenshot of a cell phone © Provided by Associated Newspapers Limited a screenshot of a cell phone: The outrage erupted on social media after Australian shoppers noticed the difference in price between the standard and plus-size sleepwear range © Provided by Associated Newspapers Limited The outrage erupted on social media after Australian shoppers noticed the difference in price between the standard and plus-size sleepwear range

Customers called out the company on Facebook for charging more for plus-size clothing, with some accusing the brand of 'fat-phobic'.

'Why is your plus size sleep wear more expensive than your standard sleepwear?' one angry customer asked. 

Another said: 'Hey PA, I love how size inclusive your stores are but why does your plus size sleepwear cost $10 an item more then non-plus sized sleepwear?'

'You can't use the argument because you 'use less fabric' because if that's the case for your smaller sizes you would be charging less per size! Absolute garbage!'.

a man wearing a costume: A pair of 'Windowpane Easy Pj Pant' in plus-size costs $79.95

A pair of 'Windowpane Easy Pj Pant' in plus-size costs $79.95
© Provided by Associated Newspapers Limited

A fashion production expert explained that designers charge plus size shoppers extra because it costs considerably more to produce larger items of clothing.

'It's because there's more fabric used. Fabric is usually sold per metre, so for a size 8 you could make two nighties, but for plus size, you'd only be able to make one nightie out of the metre (fabric),' the designer told The Daily Telegraph.

Despite the differing costs, there are some pyjamas sets on sale with the same price across all sizes, including the 'Magenta Chic Satin Pj Set' for $109.

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