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The most searched horse in the Melbourne Cup last year

Bing logoBing 4/10/2017 Bing
© Quinn Rooney/Getty Images

There are six million horse-racing fans in Australia.

That makes one-quarter of the entire population. Those six-million people – along with the better part of Australia, probably – start to become seriously interested in the key horse-racing events as early as the beginning of October.

At least, that's according to new data from Bing. According to Bing, the Melbourne Cup isn't the only widely-searched event during this period.

Other iconic racing days such as the Caulfield Cup and the Cox Plate also see a serious spike in the searches. 

It seems that Aussie punters aren't prone to resting on their laurels, either. According to Bing, they're starting their research even earlier as the years go on.

© Bing

Their data shows that public searches related to horse-racing rose as early as three months prior to the Melbourne Cup in 2016.

Yet despite their best efforts, it seems the early groundwork didn't quite pay off for Australian enthusiasts; their most-searched horse on the Bing network during the Melbourne Cup in 2016 was Hartnell.

Although he was tipped as a favourite to win at the time, it was in fact Almandin who took home the cup, leaving Hartnell in third place in the race that stops the nation.

The top racing related search terms by Australians on Bing last year across all devices were:

© Bing

The search behaviours of the Australian Spring Carnival audience also vary throughout the season.

In early October they are more likely to search for general information. 

Come Mid-late October however, they are more inclined to educate themselves around horses, fields and trainer-related information.

© Bing

Finally, once Melbourne Cup week hits a strong betting goal shines through. This year Bing is predicting that the top search dates for the Spring Carnival will be from October 12 until November 11.

Or have you already started searching now?

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