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21 generally disastrous attempts to conquer the US car market

Autocar Logo By Ronan Glon of Autocar | Slide 1 of 22: No surprise: the country has a very large population of relatively well-off people most of whom need a car. But some attempts to address this market have not paid off. Some lacked an outstanding amount of knowledge about American buyers and offered the wrong products at the wrong time. Others took no account of reality, cut too many corners and were ultimately driven out by quality problems. Occasionally, automakers folded due to circumstances outside of their control.We’re taking a look at some of the automakers that couldn’t crack the American market due to monstrous incompetence, a disinterest in their products or plain old bad luck:PICTURE: Sterling 827SLi

The US car market is one that has long been coveted by foreign automakers.

No surprise: the country has a very large population of relatively well-off people most of whom need a car. But some attempts to address this market have not paid off. Some lacked an outstanding amount of knowledge about American buyers and offered the wrong products at the wrong time. Others took no account of reality, cut too many corners and were ultimately driven out by quality problems. Occasionally, automakers folded due to circumstances outside of their control.

We’re taking a look at some of the automakers that couldn’t crack the American market due to monstrous incompetence, a disinterest in their products or plain old bad luck:

PICTURE: Sterling 827SLi

© Autocar

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