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How Subaru went from rags to riches in 50 years

Autocar Logo By Ronan Glon of Autocar | Slide 1 of 22: It has set annual sales records for 10 consecutive years and we expect its success story will continue in 2018 with the introduction of the Ascent, an eight-seater crossover.It wasn’t always that way. For a while, it looked like Subaru’s star would never rise. It struggled early on and it nearly went out of business less than a decade after selling its first car on American soil. Join us for a look at the highs and lows of Subaru’s 50-year history in America.

Once little more than a niche auto-maker that built cheap cars, Subaru outsold Mazda and Volkswagen combined in 2017 in America, shifting 647,956 vehicles.

It has set annual sales records for 10 consecutive years and we expect its success story will continue in 2018 with the introduction of the Ascent, an eight-seater crossover.

It wasn’t always that way. For a while, it looked like Subaru’s star would never rise. It struggled early on and it nearly went out of business less than a decade after selling its first car on American soil. Join us for a look at the highs and lows of Subaru’s 50-year history in America.

© Subaru

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