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Honda Launches Ad Campaign to Encourage Airbag Recall Repairs

Automobile logo Automobile 2015-03-12 Jake Holmes
2003 Honda Civic EX coupe front three quarter © Provided by Automobile 2003 Honda Civic EX coupe front three quarter

To encourage vehicle owners to have vehicles repaired as soon as possible, Honda is launching a new ad campaign warning of the risks of Takata airbags that could explode too forcefully, injuring occupants. Honda is one of several automakers recalling millions of cars due to the defective Takata airbags.

The ad campaign, which begins on Monday March 16, will consist of full-page color ads in 120 newspapers nationwide, as well as 30-second radio spots in 110 different markets. The effort comes as Honda seeks to bolster its safety reputation after the automaker admitted that it underreported safety defects and recall issues to the National Highway Traffic Safety Administration. The print ads, pictured below, give clear instructions on how vehicle owners can check if their car needs a recall repair.

Honda Acura Airbag Recall Ad Campaign © Provided by Automobile Honda Acura Airbag Recall Ad Campaign "The goals of this campaign are to save lives and prevent injuries," American Honda executive vice president John Mendel said in a statement. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators."

According to NHTSA, U.S. automakers have recalled 17 million cars since 2008 for problems with Takata airbags. Honda says the Takata airbag recall affects the 2001-2007 Accord, 2001-2005 Civic, 2002-2006 CR-V, 2003-2011 Element, 2002-2004 Odyssey, 2003-2007 Pilot, and 2006 Ridgeline, plus the 2003-2006 Acura MDX, 2002-2003 Acura TL, 2003 Acura CL, and 2005 Acura RL.

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