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Jaguar moves to trademark C-Pace name

Autoblog logo Autoblog 2018-07-11 Antti Kautonen
a red umbrella© AOL

Jaguar is again picking up the pace. The manufacturer has filed a new European trademark application with the word "Pace" in it, and this time it's all about the C-Pace.

Research

While there is no other info to go with the name, it could very well stand for a new, upcoming compact crossover that would exist as an entry-level vehicle under the F-Pace, E-Pace and the electric I-Pace (which is easily differentiated from the non-electric E-pace, as the I-Pace doesn't use internal combustion).

Australia's CarAdvice suggests the eventual range-topping Pace model would be called the J-Pace, to go along with the XJ nameplate that's formed an upscale backbone for Jaguar for decades. As for sedans, the XE is paired with the E-Pace, and the F-Pace corresponds to the XF; with Volvo's crossover versions already reserving the XC name, there's no chance for Jaguar to have a matching C-Pace and XC combination in its portfolio. The C-Pace could also be a crossover coupe version based on either the E-Pace or the F-Pace.

The trademark application was filed on July 9, and along with car-related goods and services, the application also covers software and charging stations, even buildings. We'll keep an eye on it.

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