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Land Rover Defender Goes After Commercial Buyers With Hard Top Model

motor1 logo motor1 2020-06-30 Chris Bruce

a car parked in front of a truck: Land Rover Defender Hard Top © Copyright Land Rover Defender Hard Top

The company removes the seats to improve cargo capacity.

The Land Rover Defender 90 and 110 Hard Top will put the British SUV back to work. The brand positions the new variant as being for commercial customers who need an off-road-capable to do the job. 

Inside, the Hard Top doesn't have second- or third-row seats to maximize cargo capacity. An optional jumpseat would allow for as many as three people to ride in the vehicle. The company anticipates a max towing capacity of 7,716 pounds (3,500 kilograms). There will also be towing assist tech to make hitching a trailer and reversing with one an easier job.

The Latest Defender News:

The Defender Hard Top also gets Land Rover's Pivi Pro infotainment system that supports over-the-air software updates. A smartphone app will let business customers monitor details like the vehicle's location and fuel level.

"We will maximise the functionality and usability of New Defender’s cargo area, with tough materials and clever storage solutions to ensure it surpasses the capability of any previous Defender Hard Top," Michael van der Sande, Managing Director of Land Rover Special Vehicle Operations, said in the Hard Top's announcement.

The Hard Top name is a reference to the early Series Land Rovers where there was an available removable roof. The company doesn't currently offer a modern Defender without a top, so the choice of moniker for this commercial version doesn't really make much sense.

Land Rover will release more details about the Defender Hard Top closer to the model's launch later this year. The company expects prices to start around £35,500 ($43,635 at current exchange rates).

Land Rover's announcement makes no mention of offering the Defender Hard Top in the United States. It seems like an unlikely addition to the American market, though. Deliveries of the model began in the country in June. However, they have allegedly been in short supply in showrooms because the factory is getting back to work after shutting down for the coronavirus pandemic.

Source: Land Rover

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