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Cadillac Boss Trolls BMW M, Mercedes-AMG, and Audi RS Lovers

Motor Trend logo Motor Trend 2015-04-24
Johan de Nysschen © Provided by MotorTrend Johan de Nysschen

In a Facebook post Thursday evening, Cadillac president Johan de Nysschen called out fans of German performance cars in no uncertain terms. The post begins innocently enough, with de Nysschen couching his commentary around the soon-to-be released ATS-V and CTS-V models:

"So we've been receiving a lot of commentary and opinion about the new Cadillac ATS- V and CTS- V models since we've announced our hyper- performance cars."

De Nysschen then acknowledges that media speculation on these two vehicles runs the gamut:

"The motoring press haven't yet had an opportunity to thoroughly evaluate and color- in the speculation, which to date runs the spectrum from ill- informed prejudice to wide-eyed anticipation."

Then it gets good: "To the Germanmobile fanboys out there - your worst nightmare has arrived. I'm not referring to horsepower. I'm not referring to torque. I'm not referring to acceleration times. In these areas, you already know that you're whipped.”

At this point we should pause for a moment and dissect what he’s talking about. Cadillac has listed the following specifications for the new ATS-V and CTS-V:

2016 ATS-V: 464 hp, 445 lb-ft of torque, 0-60 mph in 3.8* seconds.
2016 CTS-V: 640 hp, 630 lb-ft of torque, 0-60 mph in 3.7* seconds.

In comparison here is how the respective German competition stack up, assuming de Nysschen is referring to super sports coupe/sedan categories defined by the BMW M3 and M5:

2015 Audi RS5: 450 hp, 317 lb-ft of torque, 0-60 mph in 4.5* seconds
2015 BMW M3: 425 hp, 406 lb-ft of torque, 0-60 mph in 3.9* seconds
2015 Mercedes-Benz C63: 451 hp, 443 lb-ft of torque, 0-60 in 4.4* seconds

2015 Audi S6: 450 hp, 406 lb-ft of torque, 0-60 mph in 4.4* seconds
2015 BMW M5: 560 hp, 500 lb-ft of torque, 0-60 mph in 4.2* seconds
2015 Mercedes-Benz E63: 577 hp, 590 lb-ft of torque, 0-60 mph in 3.5* seconds

Assuming you can trust manufacturer supplied figures, de Nysschen’s smack talk is almost entirely accurate, except for the CTS-V being faster to 60 mph than the Mercedes-AMG E63. To be fair, that is the only vehicle in either list equipped with all-wheel drive. And lest you think comparing a CTS-V to an Audi S6 is not quite fair, the Caddy bruiser trumps the RS7 as well:

2015 Audi RS7: 560 hp, 516 lb-ft of torque, 0-60mp in 3.7* seconds

And de Nysschen isn’t done yet. He finishes by tackling head on the common criticism of American sports sedans – driving dynamics: "No, I'm referring to driving dynamics. To handling, braking, steering, cornering. I predict there is a new Sheriff in town. Cadillac-V. The thoroughbred American muscle-car is back.”

As far as Internet trolling goes, de Nysschen demonstrates a mastery of technique befitting his position as President of Cadillac. He kept his jabs short yet direct. The smack talk is clean, yet patronizingly personal. The use of “fanboy" is a nice touch as it balances the old school lingo of “you’re whipped." Sure, the “worst nightmare” and “new sheriff” references are cliché, but easy-to-grasp disses are the hallmark of this kind of communication.

So will the Germanmobile fanboys rise to the bait? We can’t see how they could resist. We’ll monitor the conversation and keep you updated. In the mean time, let us know in the comments if you think this kind of brash talk is appropriate for the leader of an iconic luxury brand.

* manufacturer supplied

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