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Famous cars with unfortunate names

AutoNXT Logo By Perry Stern of AutoNXT | Slide 1 of 16: A vehicle’s name is arguably one of its most important aspects. Of course design, features and performance are what ultimately sell a car, but a majority of marketing focuses on a car’s name. Often expected to illustrate or suggest an auto’s essence, names such as Jeep Renegade or Lamborghini Diablo conjure a visceral image of the vehicle. This leaves us wondering what went wrong with the following car names. Petty power struggles? Poor translations? Three-martini lunches? We’re not saying all these are bad cars (although some are not great), but they certainly could have benefitted from better names. Here are just a few of the worst car names we’ve experienced in America. Add other personal favorites in the comments.

Mystifying Monikers

A vehicle’s name is arguably one of its most important aspects. Of course design, features and performance are what ultimately sell a car, but a majority of marketing focuses on a car’s name. Often expected to illustrate or suggest an auto’s essence, names such as Jeep Renegade or Lamborghini Diablo conjure a visceral image of the vehicle. This leaves us wondering what went wrong with the following car names. Petty power struggles? Poor translations? Three-martini lunches? We’re not saying all these are bad cars (although some are not great), but they certainly could have benefitted from better names. Here are just a few of the worst car names we’ve experienced in North America. 
© Subaru of America, Inc.; © General Motors ; © Ford Motor Company; © Volkswagen of America, Inc.

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