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You Never Noticed This About Jif Peanut Butter

Delish logo Delish 2018-05-16 Madison Flager
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Peanut butter is a staple in almost every household. Unless you're allergic, in which case we apologize for the lack of Reese's in your life, you've definitely held a bottle in your hands at some point or another. Or at the very least, spotted one on shelves while grocery shopping. All this makes a recent Twitter discovery about Jif's packaging even more surprising.

Take a look at this photo of a Jif tub:

You Never Noticed This About Jif Peanut Butter © Amazon You Never Noticed This About Jif Peanut Butter

Nothing stands out, right? Just your regular old jar of PB. The 'Jif' font looks pretty standard, similar to Times New Roman, but stretched slightly taller. But if you flip it around, you'll notice - Jif still looks like Jif upside down! Sure, the cross in the 'f' stands out a little, but it's definitely still readable. That 'f' is way too curved to not be intentional.

Someone pointed this out on Twitter last month, and it's honestly turned our world upside down. 😏 Try making a PB&J without flipping over the jar first ... you can do it, but it's not as fun. Also, shout out to Justin, who figured this out way back in 2011.

And Bryan, who hopefully is working at Tesla by now.

That's some honest to goodness ingenuity right there. Anyway, Jif hasn't said anything about the discovery yet, but they did tweet this mesmerizing first scoop video, which we'll gladly share with you here. Excuse us while we go dip some Oreos in peanut butter to celebrate this discovery.


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