You are using an older browser version. Please use a supported version for the best MSN experience.

Missguided Addresses Diversity Like No Other Brand in Its New Campaign - and You'll Love It

PopSugar Logo By Sarah Wasilak of PopSugar | Slide 1 of 18: British retailer Missguided has made it a point not just to promote body diversity across its site and in stores but to address the discussion and value of beauty. Models in its London locations represent diverse ethnic backgrounds, and some feature stretch marks or skin conditions such as vitiligo. But the brand's latest campaign, #InYourOwnSkin, which is part of its #KeepOnBeingYou movement, really drives home that point. The cast of women dressed in sleek, simple Missguided separates pose together proudly. Each girl - Maya, Joanne, Isabella, Beth, Polly, and Mariana - has her own mission to empower by example. These ladies and true fans of the label have different body types and come from different backgrounds. They have what some would call "flaws" - freckles, birthmarks, scarring, albinism - but when they come together, their message is the same: "f*ck perfection, it doesn't exist." Read on to check out the gorgeous imagery that you will definitely want to share with all of your friends before, of course, you do some shopping.Related: Missguided Shows Stretch Marks Are No Big F*cking Deal by Not Photoshopping Them Off Models

Missguided Addresses Diversity Like No Other Brand in Its New Campaign - and You'll Love It

British retailer Missguided has made it a point not just to promote body diversity across its site and in stores but to address the discussion and value of beauty. Models in its London locations represent diverse ethnic backgrounds, and some feature stretch marks or skin conditions such as vitiligo. But the brand's latest campaign, #InYourOwnSkin, which is part of its #KeepOnBeingYou movement, really drives home that point. The cast of women dressed in sleek, simple Missguided separates pose together proudly.

Each girl - Maya, Joanne, Isabella, Beth, Polly, and Mariana - has her own mission to empower by example. These ladies and true fans of the label have different body types and come from different backgrounds. They have what some would call "flaws" - freckles, birthmarks, scarring, albinism - but when they come together, their message is the same: "f*ck perfection, it doesn't exist." Read on to check out the gorgeous imagery that you will definitely want to share with all of your friends before, of course, you do some shopping.

Related: Missguided Shows Stretch Marks Are No Big F*cking Deal by Not Photoshopping Them Off Models

© Missguided

More from Popsugar

image beaconimage beaconimage beacon