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Keurig boycott leads to people smashing their machines

USA TODAY logo USA TODAY 6 days ago Justin L. Mack
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Video provided by CNBC

Some conservatives are destroying their Keurig coffee machines in protest of the company pulling ads from Sean Hannity's show over his coverage of the sexual misconduct allegations levied at Alabama Senate candidate Roy Moore.

Keurig, Realtor.com, 23 and Me, Eloquii and Nature's Bounty all pulled their ads from the television show, in response to the Fox host urging viewers not to rush to judgment against Moore.

On social media, many used the hashtag #BoycottKeurig to slam the company for pulling its ads. Some posted videos of themselves smashing their Keurig machines and others vowed never to use the coffee maker again.

Hannity tweeted that he was "humbled and speechless," by the videos and the calls to boycott Keurig.

The backlash started after the Washington Post published a story Thursday detailing four women who accused Moore of pursuing relationships with them when they were teenagers in the late 1970s and early '80s.

Fox News host Sean Hannity is seen in the White House briefing room in Washington, D.C, Jan. 24, 2017. © Nicholas Kamm, AFP/Getty Images Fox News host Sean Hannity is seen in the White House briefing room in Washington, D.C, Jan. 24, 2017.

During an interview with Hannity on his Friday radio show, Moore said he didn't know one of the women who came forward. He went on to say he knew two other women named in the story, but said dating teenagers was “not my customary behavior” at the time.

“I’m not going to dispute anything, but I don’t remember anything like that,” he told Hannity. “I don’t remember dating any girl without the permission of her mother.”

While some slammed Keurig, others used the hashtag to thank the company for standing against Hannity's handling of the situation.

More: Keurig, others pull ads from Fox News' 'Hannity' show over Roy Moore coverage

 

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