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Bruce Willis sells rights to his likeness to deepfake company

The Die Hard star announced in March that he was retiring from acting and now he has given his face a chance to return to the screen without ever appearing on set. The Telegraph reports that Willis has signed a deal with Deepcake to allow the company to create a "digital twin" of the actor using deepfake technology. Deepfake technology is a synthetic media in which a person or existing image is replaced with someone else's likeness. This means Willis' deal allows Deepcake to paste his likeness onto another image...

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