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Faking it: rebranded cars revealed

Motoring Research Logo By Gavin Braithwaite-Smith of Motoring Research | Slide 1 of 41: We all occasionally pretend to be something we’re not. But some cars owe their entire existence to such sleight-of-hand. ‘Badge engineering’ is the practice of rebranding an existing car as something new – and it’s been going on for decades. We pick out some of the most notable examples, from the Fiat 124 Spider to the Aston Martin Cygnet.

Badge engineering

We all occasionally pretend to be something we’re not. But some cars owe their entire existence to such sleight-of-hand. ‘Badge engineering’ is the practice of rebranding an existing car as something new – and it’s been going on for decades.

We pick out some of the most notable examples, from the Fiat 124 Spider to the Aston Martin Cygnet.

© Motoring Research

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