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Same car, different names – the biggest badge-engineered cars

Autocar Logo By Autocar of Autocar | Slide 1 of 41: It’s a practice known as badge engineering, not to be confused with platform sharing or joint ventures, both of which have become increasingly common in recent years. Some car companies have over-indulged while others know better than to mess with their branding.Here we bring you more than six decades of the badge-engineered car – and you’ll see that the same car makers crop up time and again while others don’t get a mention at all. They’re the smart ones. The year mentioned references the first year of production of the second model in the family, and we rank it in ascending order, starting with the models that sired mere two or three sisters, all the way up to a couple of examples where fully nine different badges sat on the same car:

Badge engineering

For decades car makers have confused buyers by offering models with an array of identities.

It’s a practice known as badge engineering, not to be confused with platform sharing or joint ventures, both of which have become increasingly common in recent years. Some car companies have over-indulged while others know better than to mess with their branding.

Here we bring you more than six decades of the badge-engineered car – and you’ll see that the same car makers crop up time and again while others don’t get a mention at all. They’re the smart ones.

The year mentioned references the first year of production of the second model in the family, and we rank it in ascending order, starting with the models that sired mere two or three sisters, all the way up to a couple of examples where fully nine different badges sat on the same car:

© Autocar

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