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Snakes alive! The story of the Dodge Viper

Motoring Research Logo By John Redfern of Motoring Research | Slide 2 of 31: Intended to replicate the drama and success of the Shelby Cobra, the Viper concept was the product of Chrysler executive Bob Lutz and chief designer Tom Gale. Following an enthusiastic response to the concept car’s debut at the 1989 Detroit Auto Show, Chrysler pulled together a dedicated ‘Team Viper’ to push the car into production in less than three years.

1989 Dodge Viper Concept

Intended to replicate the drama and success of the Shelby Cobra, the Viper concept was the product of Chrysler executive Bob Lutz and chief designer Tom Gale.

Following an enthusiastic response to the concept car’s debut at the 1989 Detroit Auto Show, Chrysler pulled together a dedicated ‘Team Viper’ to push the car into production in less than three years.

© Dodge FCA

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