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7 classic supercar failures of the ’70s

Classic & Sports Car Logo By Richard Heseltine of Classic & Sports Car | Slide 1 of 8: There’s rarely been a shortage of those willing to heap barrows of cash on the pyre in their pursuit of the supercar ideal; to ‘do a Lamborghini’ and upset the established order. Think back to the ’70s, however, and the concept of a supercar was still novel. As such, in marked contrast to today, exotica was less samey. Some offerings were creatively triumphant but commercially marginal, others too left-field to ever stand a chance. Gathered here is a selection of the also-rans and the no-hopers. If there’s a common link, it’s that they are all redolent of their era: a period when too much wasn’t anywhere near enough; a time of outrageous claims of intergalactic top speeds, and of the nagging suspicion that they were maybe – just maybe – a little bit shonky. If nothing else, these cars served their purpose in enlivening an era during which car design, on the whole, took a turn for aesthetic pedestrianism. They also provided much entertainment for young pups playing Top Trumps. For these reasons and more they deserve to be remembered, largely forgotten though they are.

Stop and stare

There’s rarely been a shortage of those willing to heap barrows of cash on the pyre in their pursuit of the supercar ideal; to ‘do a Lamborghini’ and upset the established order.

Think back to the ’70s, however, and the concept of a supercar was still novel. As such, in marked contrast to today, exotica was less samey. Some offerings were creatively triumphant but commercially marginal, others too left-field to ever stand a chance.

Gathered here is a selection of the also-rans and the no-hopers. If there’s a common link, it’s that they are all redolent of their era: a period when too much wasn’t anywhere near enough; a time of outrageous claims of intergalactic top speeds, and of the nagging suspicion that they were maybe – just maybe – a little bit shonky.

If nothing else, these cars served their purpose in enlivening an era during which car design, on the whole, took a turn for aesthetic pedestrianism.

They also provided much entertainment for young pups playing Top Trumps. For these reasons and more they deserve to be remembered, largely forgotten though they are.

© Richard Heseltine
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