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Bugatti's new Dubai showroom is its largest in the world

Autocar logo Autocar 10/05/2017

The new showroom sits in central Dubai, and is easily identifiable by the large gateway entrance to the building, which is a 4-metre tall, scaled-up version of Bugatti’s signature horseshoe grille.

The new showroom sits in central Dubai, and is easily identifiable by the large gateway entrance to the building, which is a 4-metre tall, scaled-up version of Bugatti’s signature horseshoe grille.
© Autocar

Bugatti has opened its largest showroom in the world; a 2583-square-foot building in the centre of Dubai.

Overall, the dealership is the 15th in Bugatti’s global dealer network, and is one seventy-seventh of the size of the world’s largest car dealership, Longo Toyota, California. If Toyota had one dealership in every country in which it sells, it would still have over eleven times the number of dealers.

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Unlike Longo Toyota’s 1939-strong current stock of cars, though, there’s only one model to be sold in the Bugatti lineup; the Chiron, of which only 500 will ever be made. Already, 30 orders have been received for the Chiron, through Bugatti’s UAE partner, Al Habtoor Motors; 26% of the car’s overall order base so far.

The new showroom sits in central Dubai, and is identifiable by the large gateway entrance to the building, which is a 4-metre tall, scaled-up version of Bugatti’s signature horseshoe grille.

Not only is the car on display in the flesh at the showroom, but customers can configure their Chiron on-site, surrounded by Bugatti-branded furniture. 

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Related: This is the largest Porsche dealership in the world (Provided by Car and Driver)

Although South Africa is far from Porsche’s largest market (that’s China), it does hold the distinction of housing the Porsche dealership with the largest footprint anywhere in the world. Finished in 2008, the sprawling Porsche Centre in Johannesburg employs 250 and, in addition to the typical sales and service areas, has body repair and painting capabilities, training facilities, and a gym. It also handles parts distribution for the whole country. Join us on a tour through its nearly 300,000 square feet. This is the largest Porsche dealership in the world
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