You are using an older browser version. Please use a supported version for the best MSN experience.

Ferrari: “We want to be a lot less predictable”

Autocar logo Autocar 21/07/2019 Rachel Burgess
a red car parked in a parking lot: Ferrari calls the SF90 the most powerful, most advanced and fastest-accelerating road car it has ever produced © Autocar Ferrari calls the SF90 the most powerful, most advanced and fastest-accelerating road car it has ever produced

Ferrari will expand its product line-up through diversifying the types of models it offers, according to commercial and marketing chief Enrico Galliera. 

Rather than focus on traditional replacements and variants of existing models, Galliera hopes to transform Ferrari by introducing new segments to the line-up - and he’s not just talking about its SUV, pegged for 2022. 

Video: 2019 Ferrari 488 Pista Spider review

Replay Video

“What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future.

“For example, the [recently revealed] SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology, a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari. But it does supercar performance - and is available to a wider range of customers.”

a black and red toy car on display © Provided by Haymarket Media Group Galliera has previously confirmed there will be five models launched this year. We’ve already seen the F8 Tributo and SF90 Stradale, while the remaining three are unknown. One is expected to be a convertible variant of the 812 Superfast, and Galliera hinted that at least one would be in a “new segment” for Ferrari. 

a black and red car on display: Ferrari: “We want to be a lot less predictable” © Autocar Ferrari: “We want to be a lot less predictable”

He said: “There are five launches in 2019. We are creating new segments for Ferrari to attract different customer profiles. There are a few clients who are looking for something different. 

a black and red toy car on display: Ferrari: “We want to be a lot less predictable” © Autocar Ferrari: “We want to be a lot less predictable” “For example, Portofino is not necessarily peak Ferrari but it’s more elegant, more comfortable. There were lots of people that wanted a Ferrari but were scared by high-performance car. He continued: “We have a saying: different Ferraris for different Ferraristas.” 

a red car: Ferrari: “We want to be a lot less predictable” © Autocar Ferrari: “We want to be a lot less predictable” By expanding its breadth of models, Galliera believes the brand can maintain exclusivity while still growing. “This is our strategy for the future,” he said. “We’re not selling more of the same product. We grow without pushing a single model.

a car parked in the grass: Ferrari: “We want to be a lot less predictable” © Autocar Ferrari: “We want to be a lot less predictable” “We will see growth through new segments. And we expect to grow further in higher-end models. For example, the SF90, which has a 25% higher price than rest of range.”

Last year, Ferrari sold 9251 units, a figure which is expected to grow this year. The introduction of its SUV in 2022 is set to push volume beyond 15,000 units.

MSN are empowering Women In Sport this summer. Find out more about our campaign and the charity fighting to promote the transformational and lifelong rewards of exercise for women and girls in the UK here.


AdChoices
AdChoices

MORE FROM AUTOCAR

image beaconimage beaconimage beacon