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Kia Sportage SUV sales break the 5 million mark

Motoring Research logo Motoring Research 19/03/2018 Richard Aucock
4th generation Kia Sportage: Fourth generation Kia Sportage: 2015-date © Provided by Motoring Research Fourth generation Kia Sportage: 2015-date

The Kia Sportage is the car that really put the Korean firm on the map, particularly here in the UK.

It’s a global car too though, that sells well in many other countries – and now Kia’s revealed just how popular it is, by announcing the sale of the five millionth Sportage.

1st generation Kia Sportage: First generation Kia Sportage: 1993-2004 © Provided by Motoring Research First generation Kia Sportage: 1993-2004 Kia’s landmark comes in the 25th year of Sportage sales – yes, the mid-size SUV also probably has a longer heritage than you may first think. It’s spanned four generations, and although the first two were a bit boxy and boring, the third-generation model, launched in 2010, really set sales in motion.

In just four years, it had sold one million units, momentum the current fourth-generation model has continued: it hit one million sales in just 29 months. It’s currently clocking up 38,000 global sales every single month.

2nd generation Kia Sportage: Second generation Kia Sportage: 2004-2010 © Provided by Motoring Research Second generation Kia Sportage: 2004-2010 Last year, Kia sold almost 40,000 Sportage in the UK alone – making it more popular than the Ford Kuga, Nissan Juke, Audi A3 and BMW 3 Series.

“We are extremely proud to have achieved this milestone production figure for our global best-seller,” said Ho Sung Song, a Kia executive vice president. In both 2016 and 2017, the Sportage passed the Rio to be the best-selling Kia in the world – great news for global dealers who enjoy correspondingly higher margins on the fancy SUV.

3rd generation Kia Sportage: Third generation Kia Sportage: 2010-2015 © Provided by Motoring Research Third generation Kia Sportage: 2010-2015 “The continued and accelerating popularity of the Sportage demonstrates the breadth of the car’s abilities and the strength of its appeal to buyers in markets all around the world.”

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