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Opinion: Has BMW found a gap in the market with the 8 Series?

Autocar logo Autocar 17/06/2018 James Attwood
Opinion: Has BMW found a gap in the market with the 8 Series? © Autocar Opinion: Has BMW found a gap in the market with the 8 Series?

Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not represent the views of MSN or Microsoft.

There aren’t exactly many gaps left in the increasingly crowded car market, yet BMW reckons it’s found one with the new 8 Series.

It’s a matter of nuance: the 8 Series isn’t the only sporty two-door coupé on the market, but by aiming to make a sports car that rivals the 911 yet offers the luxury of an S-Class coupé, the Bavarian firm thinks it has found a niche to begin its attack on the high-end premium market.

Related: 2018 BMW 8 Series – price, specs and release date (Provided by: What Car?)

BMW 8 Series: The new 8 Series is BMW’s flagship car – a luxurious grand tourer that’s designed to compete with rivals such as the Audi A7 Sportback and Mercedes S-Class Coupé, and even the Aston Martin DB11 in its hottest form.Essentially a coupé version of the 7 Series luxury saloon, the new car marks the return of the 8 Series name for the first time since 1999. It’s been conceived to push BMW further upmarket, combining the performance of a Porsche 911 with the practicality and luxury of the 7 Series.Click through this slideshow to find out everything you need to know about the new 8 Series, including when it's coming and how much it will cost you. 2018 BMW 8 Series – price, specs and release date

It certainly looks the part: in the metal, and in M850i guise, it is stunning.

Opinion: Has BMW found a gap in the market with the 8 Series? © Autocar Opinion: Has BMW found a gap in the market with the 8 Series?

The question will be the dynamic focus. Autocar drove a prototype M850i recently, with our initial impressions that, while neither as sharp as a 911 nor as luxurious as the S63 Coupé, it has a broader range of skills than either.

But are there ultra-luxury buyers looking for a broad range of skills, rather than either a pure performance or luxury car?

Opinion: Has BMW found a gap in the market with the 8 Series? © Autocar Opinion: Has BMW found a gap in the market with the 8 Series?

We’ll need to drive a finished 8 Series to fully judge it, of course, but indications are the M850i could be something special. The question could be whether the gap in the market it’s aiming for is big enough. 

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