You are using an older browser version. Please use a supported version for the best MSN experience.

Volvo offers FREE electricity for a year with its plug-in hybrid cars to boost sales and encourage owners to charge up rather than rely on petrol

Daily Mail logo Daily Mail 5 days ago Rob Hull For Thisismoney.co.uk

Volvo is offering free electricity with its plug-in hybrid cars in a bid to increase sales and clean-up hybrid vehicle use.

The deal is available from now until June 2020 on every plug-in hybrid model it sells: the S60, V60, S90, V90, XC40, XC60 and XC90.   

The amount of time owners' vehicles are spent charging will be monitored by the Volvo On Call app and electricity costs incurred will be repaid to the customer at the end of the 12-month period. 

a close up of a car: Free electric: Volvo will reimburse customers for the electricity used to charge a new plug-in hybrid model for a year in a bid to boost sales and force drivers to use them efficiently © Provided by Associated Newspapers Limited Free electric: Volvo will reimburse customers for the electricity used to charge a new plug-in hybrid model for a year in a bid to boost sales and force drivers to use them efficiently

While the primary objective is to improve model sales, there is also an economic and environmental benefit of the free electricity.

It will both save buyers money and encourage them to use electric rather than petrol power.

Plug-in hybrid vehicles have received plenty of flack in recent years, as figures show they're not being used by drivers to optimise their efficiency or environmental impact.

Earlier this year, Jesse Norman, the former transport secretary, defended the government's decision to remove a £2,500 government grant to help motorists buy plug-in hybrids because there was 'very clear evidence' that owners 'were not plugging them in, negating the environmental benefits and undermining the incentives'.

The termination of grants for these types of vehicles has come alongside sales plunging this year.

In the first 10 months of 2019 just 25,892 new plug-in hybrid cars have been registered - which is more than a quarter down on the same period a year previous.

Volvo hopes the inclusion of free electricity will help change opinion about the technology and encourage motorists to make the most of the battery powertrains rather than relying the petrol motor as a back-up.  

Volvo is offering the deal to private and business customers, and it’s the company car driver who will receive the refund, not the employer. 

Customers will need to keep the vehicle for the full 12 months in order to receive the refund on their electricity use. 

a screenshot of a cell phone: Plug-in hybrid (PHEV) sales are down by more than a quarter this year alongside the lack of grants to help towards their purchase © Provided by Associated Newspapers Limited Plug-in hybrid (PHEV) sales are down by more than a quarter this year alongside the lack of grants to help towards their purchase a car parked in a parking lot: The deal is available from now until June 2020 on every plug-in hybrid model it sells: the S60, V60, S90, V90, XC40, XC60 and XC90 © Provided by Associated Newspapers Limited The deal is available from now until June 2020 on every plug-in hybrid model it sells: the S60, V60, S90, V90, XC40, XC60 and XC90

Kristian Elvefors, Volvo Car UK managing director, said: 'At Volvo, in keeping with our Swedish roots, we’ve always taken a keen interest in looking after the environment. 

'Our recently stated ambition to become a carbon-neutral company by 2040 shows we are serious about addressing climate change.

'It’s crucial that we help our plug-in hybrid customers understand how they can make the most of their car’s electric potential. 

'So, by meeting their electricity charging costs for a year, we can encourage them to develop the good habit of regularly recharging their car’s battery, as well as saving them money at the same time.'

The offer of free electricity for 12 months is just one of a number of steps Volvo is taking in a bid to hit its target of trimming tailpipe emissions for its vehicles in half by 2025.

This includes making battery electric versions of its models the default option when customers visit its website and dealerships from next year - meaning you will have to notify Volvo if you're shopping for a petrol or hybrid.

Diesels will no longer be sold by the brand.

Read more
AdChoices
AdChoices

More From Daily Mail

image beaconimage beaconimage beacon