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Audi e-tron vs Jaguar I-Pace

Auto Express logo Auto Express 25/06/2019 Auto Express
a car parked on the side of a road: Audi e-tron vs Jaguar I-Pace - header © Pete Gibson Audi e-tron vs Jaguar I-Pace - header

You might have expected premium brands like Audi to have led the charge with electric-vehicle development, but the German firm has taken a surprisingly long time to launch an all-electric product.

Now Audi has turned the taps on, though, and it’s here with its first full EV: the e-tron. This SUV costs just over £70,000 even after the £3,500 Government grant has been deducted – but then, you do get a considerable amount of technology for that premium price tag.

Even though upmarket electric SUVs are still few and far between, that price point and the Audi’s 95kWh battery put it in a small but select group that our reigning Car of the Year, the Jaguar I-Pace, currently sits at the top of.

This is in every sense the benchmark the e-tron has to match up to. There are many elements to consider when it comes to living with an electric car – from range and usability to performance, tech and practicality – and given factors such as the engineering technology that underpins it and the space on offer, it’s going to be a close-run contest.

Audi e-tron

a car driving on a road: Audi e-tron - front © Provided by Dennis Publishing Limited Audi e-tron - front

Design & engineering

The e-tron is based on a heavily adapted version of the MLB architecture, with the 95kWh battery mounted in the floor. This is partly why the car sits up high and partly why it’s so heavy, at 2,490kg. Weight is the enemy of efficiency, so this seems slightly at odds with the e-tron’s ethos.

The car uses two electric motors, one on each axle, for a total of 402bhp and a different take on Audi’s quattro four-wheel drive. Like pretty much every electric car, there’s a single-speed automatic gearbox.

Air suspension is also standard, unlike on the Jag. It’s linked to the car’s drive mode select set-up, offering Offroad, Allroad, Comfort, Auto, Efficiency and Dynamic.

This is integrated in the lower of the two touchscreens. It’s an 8.6-inch unit that mostly controls the climate settings. The upper 10.1-inch screen is used for the infotainment, while there’s a 12.3-inch Virtual Cockpit, too. It’s nice tech, but not very different from that found in more conventional Audis, with positives and negatives to this.

a car parked on the side of a road: Audi e-tron - rear © Provided by Dennis Publishing Limited Audi e-tron - rear


EVs are characterised by their relaxing driving experience. An instant and fat swell of torque means many are smooth and serene, and sharp, responsive performance is another common trait. While the Audi is definitely relaxed, acceleration isn’t anywhere near as impressive as in the I-Pace.

It’s partly due to the weight. The Audi is very heavy, and this dulls the punch when you hit the throttle. It’s far from slow, but it could be more rapid.

It took 5.4 seconds to sprint from 0-60mph compared with 4.4 seconds for the Jag, but EVs are as much about easily exploitable acceleration at any speeds. At least the e-tron has enough urgency here; it took 1.7 seconds to go between 30 and 50mph, although this was still slower than the I-Pace.

It’s not as quick, then, and also not as comfortable. Despite the e-tron’s standard air suspension, on these £950 21-inch wheels the Audi’s alloys rebound aggressively over harsh bumps. It’s more settled on the motorway, where the car’s weight means the damping feels smoother at higher speeds. But then its near-2.5-tonne bulk means it’s not very agile.

The steering has even less life than in most other Audis and you sense the weight trying to tear the e-tron off your chosen line. Special mention should go to the torque-vectoring system, though; this shuffles power to help it turn better. You can feel it working unobtrusively to improve the car’s handling. 


Thanks to where the e-tron’s battery is located in the chassis, there’s a useful 660 litres of boot space. The Audi’s footprint is also larger than the Jaguar’s, which translates to more room in the cabin as well.

The practicalities of living with an EV are as much about charging, and with up to 150kW charging capacity available, e-tron charge times are respectable. Using a 3.6kW domestic feed a full charge will take 26 hours and 45 minutes. Very few EV owners will do without a home wallbox, though; an 11kW supply like this will top up the battery in a much more respectable eight hours and 45 minutes, so you’ll be able to go from empty to full overnight.

Rapid charging at 50kW – currently the most common option in the UK – takes 70 minutes for an 80 per cent boost, while charging at the e-tron’s maximum 150kW rate (there are only a handful of chargers that support this in this country at the moment) gives an 80 per cent top-up in 30 minutes.


With fewer moving parts than a normal car you’d expect electric vehicle servicing to be more affordable. Not with the e-tron, though, because a two-year package costs £799. Jaguar is planning a new service plan range for this summer, but prices aren’t out yet.

a close up of a car: Audi e-tron - dash © Provided by Dennis Publishing Limited Audi e-tron - dash

Running costs

Electric cars are all about efficiency, but the Audi’s effort is a little disappointing. We saw 2.3 miles per kWh, which means its 95kWh battery should give a maximum range of 219 miles. At £13 for a full charge based on an electricity price of 13.8p per kWh, it works out at just 6p per mile.

The Jag was more efficient, returning an average of 2.5 miles per kWh. Although the 90kWh battery is smaller, its more efficient powertrain will give a total real-world range based on this figure of 225 miles. Using the same electricity cost, this works out at around 5.5p per mile. 

Testers’ notes: “The e-tron can cope with 350kW charging, so its usable life should be well into the future as infrastructure improves. The battery gets an eight-year/100,000-mile warranty, too.”

Jaguar I-Pace

a car parked on the side of a road: Jaguar I-Pace - front © Provided by Dennis Publishing Limited Jaguar I-Pace - front

Design & engineering

The I-Pace was Jaguar’s first EV and sits on the brand’s D7e platform for electric cars. The layout is similar to the e-tron’s, with the battery sandwiched in the floor and supplying two electric motors – one on the front axle and one on the rear – to give 395bhp and 696Nm of torque.

That first figure is down on the Audi’s output, but the I-Pace is lighter, at 2,208kg. That’s still quite a sum, but their big battery packs mean that all EVs in this class are heavy, so a saving of 282kg is actually quite significant.

The Jag’s battery offers slightly less usable energy than the e-tron’s, at 90kWh, but again, the British EV’s lower weight means Jaguar claims a higher WLTP driving range on a full charge, at 258 miles.

Unlike the e-tron, which accepts up to 150kW DC rapid charging, the I-Pace is currently only set up to take 100kW charging. This might be more of a problem for the future when the charging infrastructure advances to support this.

a car parked on the side of a road: Jaguar I-Pace - rear © Provided by Dennis Publishing Limited Jaguar I-Pace - rear

The I-Pace’s cabin is nicely executed, with high-quality materials and plenty of standard features in HSE trim. It doesn’t feel as futuristic as the e-tron perhaps, but all the elements to carve this out as Jag’s standalone EV are there, including three digital displays for the infotainment. The driving position is great, while nav, Apple CarPlay and Android Auto are included, too, along with heated and cooled leather seats, matrix LED lights, climate control, loads of safety kit, 20-inch alloys and adaptive cruise. You have to pay £1,100 for air suspension, though.


The moment you start moving you can tell the I-Pace is a better EV than the e-tron. Its performance is stronger, with a bigger hit of torque that hurls the lighter Jag at a rate that leaves the Audi trailing. This showed in our performance tests, where the Brit was one full second faster from 0-60mph, taking 4.4 seconds; it was also swifter from 30 to 70mph and accelerating at mid speeds. 50-70mph took 2.2 seconds in the I-Pace, which was 0.4 seconds quicker than the Audi.

The heavy e-tron shows how hard Jaguar has worked to make the I-Pace an agile SUV. It steers so much better than the Audi, with more grip, more precision and a better sense of connection, thanks to the steering’s extra extra weight and solidity.

Torque vectoring is just as good as in the e-tron and the I-Pace turns sharply for a big SUV. In fact, the body control is excellent and the damping compliant enough that the Jag absorbs bumps in bends without being deflected off line. It handles superbly for a car of this type, yet it’s a comfortable and refined cruiser.

a red car: Jaguar I-Pace - dash © Provided by Dennis Publishing Limited Jaguar I-Pace - dash

It’s a more natural, better-conceived approach that lets you adjust the regenerative braking with two modes. The most aggressive setting allows for one-pedal driving because the throttle sensitivity is well calibrated. The e-tron has a standard coasting level that you adjust using the steering paddles, with two more aggressive settings available. The Audi doesn’t ‘remember’ your choice, but will slow you more aggressively as you coast up to the car in front. 


The I-Pace’s boot is just four litres down on the Audi’s, which is in effect nothing. A powered tailgate is standard.

The Jag is smaller, so not quite as roomy, but this is relative because the e-tron feels its size. There’s still lots of space inside the Jaguar – its lower roof means taller adults might have to hunker down in the seat, while there’s a little less legroom than in the e-tron, but it’s far from pokey, and comfort on long journeys is good, also helped by the superior ride.

a close up of a car © Provided by Dennis Publishing Limited


the top-spec HSE model comes with a long list of safety features. Autonomous braking, adaptive cruise, cross-traffic alert, blind-spot and lane-keep assist, plus a 360-degree camera, are included, and all of this helped the I-Pace earn a five-star Euro NCAP crash test rating.

Gallery: Driving mistakes everyone makes and how to fix them (What Car?)

Running costs

Thanks to zero CO2 emissions, these EVs attract low company car tax bills, despite their fairly high price tags. Both sit in the lowest 16 per cent Benefit-in-Kind tax band, but the slightly cheaper Audi will cost less, at £4,572 a year at for higher-rate taxpayers. This compares with £4,796 for the Jag; there’s not much in it.

If you’re a cash buyer the Jag will be a better bet, because an extremely high predicted residual value of 70.2 per cent will see the I-Pace retain £52,646 after three years/36,000 miles. The Audi is expected to hold onto 69 per cent, and be worth £49,866.

Testers’ notes: “The I-Pace’s talent comes from how it makes sophisticated technology so easy, smooth and fun to operate. The e-tron just feels a little clunky in the way it drives by comparison.”


First place: Jaguar I-Pace

a car driving on a road © Provided by Dennis Publishing Limited

Second place: Audi e-tron

a car driving on a road: Audi e-tron - front static © Provided by Dennis Publishing Limited Audi e-tron - front static

Is it worth waiting for this model?

Mercedes EQC 400 AMG Line

a car parked on the side of a road: Mercedes EQC - front © Provided by Dennis Publishing Limited Mercedes EQC - front

Due: Now

Price: £67,635

Engine: 2x e-motor, 403bhp

The EQC is Merc’s e-tron rival. With an 80kWh battery and two electric motors giving 403bhp, it has a similar formula, and claims a 259 miles of range. It’s cheaper in AMG Line trim. 


Jaguar I-Pace EV400 AWD HSEAudi e-tron 55 quattro
On the road price/total as tested£74,995/£85,234£72,270/£87,890
Residual value (after 3yrs/36,000)£52,646/70.2%£49,866/69.0%
Annual tax liability std/higher rate£2,398/£4,796£2,286/£4,572
Annual electricity cost£660£720
Insurance group/quote/VED50/TBC/£050/TBC/£0
Servicing costsN/A£799 (2yrs)
EngineDual-electric motorDual-electric motor
Peak power/revs 395/N/A bhp/rpm402/N/A bhp/rpm
Peak torque/revs 696/N/A Nm/rpm664/N/A Nm/rpm
Transmission Single-spd auto/4wdSingle-spd auto/4wd
Battery capacity/spare wheel90kWh/Repair kit95 kWh/repair kit
Boot capacity (seats up/down)656/1,453 litres660/1,725 litres
Turning circle12.4 metres12.2 metres
Basic warranty (miles)/recovery3yrs (60,000)/3yrs3yrs (60,000)/3yrs
Driver Power manufacturer/dealer pos.9th/16th*16th/22nd*
NCAP: Adult/child/ped./assist/stars91/81/73/81/591/85/71/76/5
0-60/30-70mph4.4/3.7 secs5.4/4.3 secs
30-50mph/50-70mph1.5/2.2 secs1.7/2.6 secs
Top speed/rpm at 70mph 124mph/N/A124mph/N/A
Braking 70-0/60-0/30-0mph 46.8/34.6/8.8m53.1/38.1/10.9m
Auto Express economy (miles/kWh)2.52.3
Actual predicted range (miles)225219
Claimed range (WLTP combined)258 miles241 miles
Charging capability3.6/11/50/100kW3.6/11/50/150kW 
Charging times (hours, minutes) 27h/13h30m/71m/42m26h 45m/9h/70m/30m
Claimed CO2/tax bracket0g/km/16%0g/km/16%
Airbags/Isofix/park sensors/cameraSix/yes/yes/yesSeven/yes/yes/yes
Auto box/lane-keep/blind spot/AEBYes/yes/yes/yesY/£1,950^/£625/y
Clim ctrl/cruise/leather/heated seatsYes/adaptive/yes/yesYes/yes/yes/yes
Met paint/LED lights/keyless/pwr tail£700/matrix/yes/yes£750/yes/yes/yes
Nav/digital dash/DAB/connected servYes/yes/yes/yesYes/yes/yes/yes
Wireless charge/CarPlay/Android AutoNo/yes/yesYes/yes/yes

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