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HyunA and E'Dawn dropped by Cube Entertainment a month after K-pop stars confirm romance

Evening Standard logo Evening Standard 13/09/2018 Natasha Sporn

a couple of people posing for the camera © Provided by Independent Digital News & Media Limited South Korean pop stars HyunA and E’Dawn have been dropped from Cube Entertainment, months after confirming their relationship.

On Thursday, the label announced a decision had been made to axe HyunA and her Pentagon star boyfriend from their books after failing to rebuild “broken loyalty and trust”.

The statement read: “We have put in our best efforts in working with our label artists in artist management through loyalty and trust in our relationship.

"After numerous discussions, it is with great pain that we have come to the conclusion that it will prove difficult for us to rebuild the broken loyalty and trust between these two artists, HyunA and E'Dawn.

a woman posing for a picture: hyuna0308.jpg © Provided by Independent Digital News & Media Limited hyuna0308.jpg “As a result, we have made the decision to remove them from our label.”

The duo went public with their romance last month, days after Cube Entertainment denied the rumours of a relationship.

Pentagon star E’Dawn, real name Kim Hyo-jong, told Yonhap News: “We know that we will constantly be tagged onto each other's names from now on, but still, we thought that it would be hard to look straight into the eyes of our fans once we got on stage.

E'Dawn (left) and HyunA (middle) formed K-pop band Triple H with Hui (right) © Instagram/@hyunah_aa E'Dawn (left) and HyunA (middle) formed K-pop band Triple H with Hui (right) “That's why we wanted to be honest at least to our fans who love and watch over us, and then go in front of them with our confidence and joy on stage.”

HyunA added that the pair had started dating in May 2016 and went from strength to strength as they worked on music together.

The star, real name Kim Hyun-ah, also posted the happy news on her Instagram page, telling her 7.6 million followers that she wanted to be honest about her relationship.

Alongside screenshots of the original article, the 26-year-old wrote: “I really wanted to be honest. For the fans who always support me and watch over me, I want to work hard on stage with a happy heart, with nothing to hide, as I always have.

"Thank you, and even though it's really not enough just to say I love you, I have no other way of expressing it.”

Gallery: BTS and 15 other famous K-pop groups (GES)


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