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Disney’s latest Frozen II trailer is light on details, heavy on magical horses

Vox.com logo Vox.com 5 days ago Constance Grady

a person standing in front of a mountain © Disney Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not represent the views of MSN or Microsoft.

The new sequel promises to be dark and melancholy.

Disney’s Frozen II will arrive in cinemas later this year, and Disney is taking a real galaxy brain approach to the marketing campaign.

I, a simpleton, would probably choose to market Frozen II like a cute children’s movie that will give people more of everything they liked about the first movie. People liked the dancing snowman from the first Frozen in 2013, right? So probably I’d show a snowman dancing! People liked the song about Elsa not being cold, didn’t they? Maybe I’d show Elsa singing!

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But Disney’s market department, a genius, is marketing Frozen II like a goddamn tone poem: heavy on the atmospherics, light on the details. Here’s what we can grasp from the trailer:

As in the teaser released earlier this year, the new trailer opens with Elsa trying to freeze-blast her way across the ocean — only now, we see her get menaced by … some kind of ghost horse made out of frozen ocean water (?).

We also see Elsa throwing frost around and making a frost horse! Horses all around! Ice horses forever!

Gallery: The trailer for Frozen 2 left us with a LOT of questions - here are our theories (Popsugar)

Then the trolls appear (and, look, I know these are children’s movies and I know kids like a lot of silly stuff, but who was looking for more trolls in the Frozen franchise?) and murmur vaguely about the past, before apparently sending Elsa, Anna, Kristoff, and Olaf on a journey “across the enchanted lands.”

“We have always feared that Elsa’s powers were too much for this world,” says the troll. “Now, we must hope they are enough.”

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See #Frozen2 in theatres November 2019.

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“I won’t let anything happen to her,” Anna vows.

Elsa says not a single word throughout the whole thing. Also, at no point does anyone sing or dance!

LOS ANGELES, CA - FEBRUARY 09:  (L-R) Actors Santino Fontana, Idina Menzel, Kristen Bell and Josh Gad attend The Celebration Of The Music Of Disney's 'Frozen'. FOR THE FIRST TIME IN FOREVER, the music of Disney's 'Frozen' was celebrated with live performances at Los Angeles Vibrato Grill Jazz club tonight. Kristen Bell (voice of Anna), Idina Menzel (voice of Elsa), Josh Gad (voice of Olaf) and Santino Fontana (voice of Hans) took the stage, accompanied by a live orchestra conducted by David Metzger, to perform songs from the Oscar®-nominated, Golden Globe®-winning film, including the Oscar-nominated 'Let It Go' on February 9, 2014 in Los Angeles, California.The packed house included songwriters Kristen Anderson-Lopez and Robert Lopez, composer Christophe Beck, directors Chris Buck and Jennifer Lee, producer Peter Del Vecho and executive producer John Lasseter, in addition to a host of celebrity guests. In theaters since Nov. 27, 2013, 'Frozen' has earned more than $900 million worldwide. The 'Frozen' soundtrack has held the No. 1 position on the Billboard 200 chart for four non-consecutive weeks, and is the longest-running No. 1 film soundtrack since 2003. Worldwide, the album has sold more 1 million units and 3.4 million tracks. At iTunes, the album has peaked at No. 1 in more than 30 countries.  (Photo by Alberto E. Rodriguez/Getty Images for Disney) © Getty LOS ANGELES, CA - FEBRUARY 09: (L-R) Actors Santino Fontana, Idina Menzel, Kristen Bell and Josh Gad attend The Celebration Of The Music Of Disney's 'Frozen'. FOR THE FIRST TIME IN FOREVER, the music of Disney's 'Frozen' was celebrated with live performances at Los Angeles Vibrato Grill Jazz club tonight. Kristen Bell (voice of Anna), Idina Menzel (voice of Elsa), Josh Gad (voice of Olaf) and Santino Fontana (voice of Hans) took the stage, accompanied by a live orchestra conducted by David Metzger, to perform songs from the Oscar®-nominated, Golden Globe®-winning film, including the Oscar-nominated 'Let It Go' on February 9, 2014 in Los Angeles, California.The packed house included songwriters Kristen Anderson-Lopez and Robert Lopez, composer Christophe Beck, directors Chris Buck and Jennifer Lee, producer Peter Del Vecho and executive producer John Lasseter, in addition to a host of celebrity guests. In theaters since Nov. 27, 2013, 'Frozen' has earned more than $900 million worldwide. The 'Frozen' soundtrack has held the No. 1 position on the Billboard 200 chart for four non-consecutive weeks, and is the longest-running No. 1 film soundtrack since 2003. Worldwide, the album has sold more 1 million units and 3.4 million tracks. At iTunes, the album has peaked at No. 1 in more than 30 countries. (Photo by Alberto E. Rodriguez/Getty Images for Disney) But based on this trailer, the colours in Frozen II are noticeably more muted and autumnal than they were in the 2013 original, suggesting a darker, more melancholy tone. Magical ice horses aside, the movie promises to be more than a little grim.

Frozen II is set to hit cinemas on November 22, 2019.

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