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Netflix accuses its users of watching 500 million hours of Adam Sandler films

The Verge logo The Verge 17/04/2017 Kaitlyn Tiffany
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Netflix’s just-released Q1 earnings report has lots of numbers in it. Some of them are interesting and some of them boring, but just one of them reflects on you and me in a way that is deeply upsetting.

That number is “half a billion,” which is how many hours Netflix users have spent streaming Adam Sandler movies of their own free will between December 2015 and now. From Netflix’s letter:

“Since the launch of The Ridiculous 6, Netflix members have spent more than half a billion hours enjoying the films of Adam Sandler.”

If you view this number as an indicator of the tastes of the 48 million people who have Netflix memberships, it sort of feels like the end of reason. Nobody pays to see Sandler movies in theaters anymore, and Netflix’s The Ridiculous 6 has a 0 percent on Rotten Tomatoes.

But, if you view this number as an indicator that Netflix’s recent four-movie deal with Adam Sandler was a solid investment for them, one that will pay off literally, in the money-sense, then it is great, uplifting, and encouraging. It just depends on how you look at it.

Netflix, for its part, looks at it like this: “We continue to be excited by our Sandler relationship and our members continue to be thrilled with his films.”

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