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After Puff Daddy and Diddy, Sean Combs renames himself Love

The Guardian logo The Guardian 06/11/2017 Ben Beaumont-Thomas
Sean Combs at the Hollywood Film Awards this week. © Reuters Sean Combs at the Hollywood Film Awards this week.

Rapper and entrepreneur Sean Combs has announced he is changing his name to Love.

Perhaps still best known as Puff Daddy, Combs changed his name to P Diddy in 2001, following his acquittal on charges of gun possession and bribery. He subsequently released records as Diddy - having also used Puffy in the past – before announcing in 2014 that he was reverting to Puff Daddy.

He’s now announced on Twitter – which still has his name listed as Sean Diddy Combs – that he’s renouncing all his previous nicknames. “I’ve been praying on this and I decided - I know it’s risky because it could come off as corny to some people - I decided to change my name again,” he said.

“I’m just not who I am before, I’m something different. So my new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy - any of my other monikers but Love or Brother Love.”

Combs’ last full-length release was in 2015, with the mixtape MMM, but he is gearing up to release No Way Out 2, the sequel to his 1997 debut. He’s described it as his final album, and that he is planning to “devote 100% of my time to doing films” after its release.

Despite not releasing much music of late, his business empire – which includes brands such as DeLeon tequila – made him the world’s highest earning celebrity this year according to Forbes, above Beyoncé Knowles and JK Rowling, with an estimated $130m before taxes.

Watch: Sam Smith speaks out about his hiatus (Provider: ITV News)

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