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Who Is America? release date: Everything we know so far about Sacha Baron Cohen's Channel 4 series

The Independent logo The Independent 11/07/2018 Jack Shepherd
a group of people holding a sign © Provided by The Independent

Sacha Baron Cohen has a long history of fooling people into making themselves look ridiculous.

However, since becoming internationally famous as the alter-egos Ali G, Borat, and Brüno, the actor has seemingly been unable to go undercover quite as well. Recent Cohen projects, such as Grimsby, have instead been heavily scripted comedies.

Somehow, despite the reputation, the actor has found a way to fool people once more, his upcoming project – Who Is America? – featuring an undercover Cohen investigating the US once again.

So, what do we know about the mysterious project (which was only properly announced this week)? Look no further, as we have the lowdown on the series. 

Watch: Cheney gets the Sacha Baron Cohen treatment (The Washington Post)


When does Who Is America? start?

Cohen’s show begins Monday, 16 July at 9pm on Channel 4 for UK viewers. Those in the US will get to watch a little earlier, on Sunday, 15 July on Showtime. The series will run for seven episodes.

What’s the show about?

According to the synopsis, the show “will explore the diverse individuals, from the infamous to the unknown across the political and cultural spectrum, who populate our unique nation”. Cohen has also teased: “Imagine if Sacha Baron Cohen had been undercover secretly filming a new show for a year...”

Who will be interviewed?

Two names have been confirmed. First, there was Dick Cheney, who appears in the show’s teaser trailer, initially shared by Cohen on Twitter. During the clip, the former Vice President signs a waterboard kit (Cheney supports the use of waterboarding as an “enhanced interrogation method”).

Then there’s Sarah Palin who, responding to a rumour she was going to appear on the show, confirmed she had been “duped” by Cohen. Writing on Facebook, the former Republican vice-presidential candidate called Cohen “evil, exploitive” and ”sick” after posing as a “disabled US Veteran” in a ”fake wheelchair” to get the interview.

Other rumours include, according to Matt Drudge or The Drudge Report, “Howard Dean, Alberto Gonzales, Bernie, Trent Lott, Patraeus, Ted Koppel.” There have also been previous reports of OJ Simpson being interviewed by Cohen.

Who will be interviewing?

This remains unknown. Palin said that Cohen dressed as a “disabled US Veteran,” though we imagine the comic taking on different disguises for different interviews. 

Related: Sacha Baron Cohen’s craziest characters (Provider: StarsInsider)


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