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Guinness is now vegan-friendly

Evening Standard logo Evening Standard 19/05/2017 Liz Connor

© Provided by Evening Standard Limited Happy hour just got happier for vegans, as Guinness has announced it is the latest company to go cruelty-free. 

According to Peta, Diageo - the company that manufactures the brand - has said the new process for making the stout does not involve isinglass, a product made from fish bladders that helps remove extra yeast.

This substance is used to give beers their smooth consistency, and is widely used in the alcohol industry. Aside from Isinglass, Guinness doesn’t include any other animal products.

The filtration method has been part of the process of making Guinness for centuries, and this is the first time the company has strayed from the original brewing notes in 256 years - having first announced plans for the move at the end of November 2015.

Diageo has said the recipe hadn’t changed, just the method of filtering.

“The first stage of the roll out of the new filtration system concentrated on Guinness Draught in kegs," a statement reads.

“The brewery is delighted to confirm that this phase of the project is complete and all Guinness Draught produced in keg format at St. James’s Gate Brewery and served in pubs, bars and restaurants around the world, is brewed without using isinglass to filter the beer.”

For now, it’s just the keg beer that’s animal-free - cans and bottles are still not suitable for vegans.

However, the company says they will be making all forms of Guinness cruelty-free by the end of this year.

If you’re stout-loving vegan that's heading to the pub tonight, this is sure to be a reason for to raise a toast.

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