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Here's What We'll All Apparently Be Eating In 2020 - Thanks To Waitrose's Food Report

Delish UK logo Delish UK 5 days ago Victoria Chandler
a chair sitting in a basket: SEACUTERIE? Yep, that sounds dreamy. © insjoy - Getty Images SEACUTERIE? Yep, that sounds dreamy.

Whatever you've enjoyed eating in 2019, a few trending food and drink themes have been popping up in restaurants, supermarkets and, of course, on social media, too.

Plant-based food options are continuing to grow, thanks to the continuing growth of veganism. Tahini became a more popular ingredient, as did seaweed and noodles, and eco-cleaning product sales soared.

But what will next year look like, in terms of the food landscape? Well, Waitrose has made a few predictions in its 2019-2020 Food & Drink Report.

Chosen by their experts, it covers all the foodie things they've seen on the horizon. Here's what we can expect to see in 2020:

Trend One: Simpler Eating

It seems us Brits are moving away from wildly complex recipes, and going back to basics - opting for uncomplicated meals. This means we're taking shortcuts without compromising on flavour - think pouches of rice and grains, frozen pre-chopped veg and herbs, and fewer ingredients.

Trend Two: Mindful Spending

With (no) thanks to contactless cards we're less conscious of our spending more than ever. But that seems to be changing, with Waitrose finding that more of us are prioritising budgeting now than before. We're buying less lunches out, takeaways and snacks, and even going to the pub less. Yikes!

Trend Three: Kindness Cooking

It seems we're a nation that loves to cook for loved ones, and this is a trend we can't get enough of. 'Kindness cooking' is reflected in a variety of ways, from cooking at home for guests, to cooking to help friends out, taking food into work, and participating in charity bakes and fundraisers.

According to Waitrose, over a sixth of us cook for others more often today than we did five years ago. This is reflected in sales of home-baking ingredients, with icing and cooking chocolate increasingly popular, while searches for ‘bread baking’ are up five-fold on Pinterest.

a cup of coffee on a table: A table with ingredients for a baking project laid out, butter, sugar and flour, and two eggs. © Mint Images - Getty Images A table with ingredients for a baking project laid out, butter, sugar and flour, and two eggs.

Trend Four: Cutting Clutter

Linking to trend one, we're not just simplifying our cooking, but simplifying our homes, too. Influenced by cleaning gurus such as Marie Kondo and Mrs Hinch, three quarters of us say we strive to maintain an organised kitchen. The reasons are practical – it’s easier to find things – and psychological; an uncluttered kitchen equals an uncluttered mind.

Trend Five: Spicing Things Up

Sales of those little red devils are rising, and it seems the UK can't get enough of spice. And what part of the UK likes their food hottest? The North East of course! They are twice as likely to opt for food that is ‘very spicy’ as people from the East Midlands.

Trend Six: Seacuterie

Using seafood instead of meat, seacuterie has made its way from Australia and is a trend we expect to see more of in 2020. Think pickling, fermenting, smoking and ageing, seafood is about to get more exciting.

Trend Seven: Middle Eastern Food In The Home

Hummus is nothing new, and neither is falafel, but thanks to the likes of Ottolenghi and Sabrina Ghayour, we're experimenting more than ever with Middle Eastern flavours in the home. Waitrose has seen a rise in sales of ingredients such as sumac, baharat and zaatar.

Trend Eight: Goodbye Salt

Yep, it seems salt isn't a popular ingredient to add to the dining room table anymore. Instead, research found that condiments such as hot sauce, as well as chilli flakes and ground pepper.

Close-Up Of Salt In Bowl And Spoon Against Blue Background © Pongsak Tawansaeng / EyeEm - Getty Images Close-Up Of Salt In Bowl And Spoon Against Blue Background

Trend Nine: Animal Welfare

Not so much a trend, but the UK is continuing to become increasingly conscious of animal welfare. And it's not just by reducing our meat consumption, more than a quarter of us say we plan to look for better quality meat or fish, with shoppers most likely to choose free-range, British meat.

Trend Ten: Online Shopping

It's not just clothes, it seems more of us are buying our food online, too. Today, one in eight of us does an online grocery shop at least once a week, while nearly four in 10 do it once a month or more. Why? Well, it's simple and easier to stick to a budget, amongst other reasons.

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