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No jam for 29p more? Waitrose mocked over offer

Sky News logo Sky News 15/03/2017
Jam jars in Waitrose. Pic: John Kilbride © Other Jam jars in Waitrose. Pic: John Kilbride

Waitrose has asserted it offers "great value for money" - despite selling empty jam jars for 29p more than the cost of a full one. 

Shopper John Kilbride, from Glasgow, noticed that a branch of the supermarket was selling luxury Bonne Maman conserve for £1.71, while at the same time offering empty jars for £2.

In a Twitter post, which has been liked more than 5,000 times, he wrote: "At Waitrose you can buy an empty jam jar for £2 or an identical one full of jam for £1.71. You decide..."

The post prompted ridicule on social media as some consumers said the empty jar should be re-labelled as "Waitrose Bottled Fresh Air".

Others suggested Waitrose was targeting its offer at "middle-class jam makers" and joked that it was clearly the "preserve of the wealthy".

However, some shoppers defended the grocer and pointed out that the Bonne Maman was on offer and the empty jar was bigger.

In a statement, Waitrose said: "Our Bonne Maman conserves are on a temporary promotion and are great value for money."

The Women's Institute says used jars should be sterilised in very hot, soapy water before they are used for homemade jam.


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