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This is why Coke and Pepsi taste so different - and it's down to one simple thing

Mirror logo Mirror 20/03/2017 David Prince

Credits: Getty © Provided by Trinity Mirror Plc Credits: Getty You're either a Coke devotee or you're a Pepsi fan, but you're never both. 

Each and every one of us prefers one of over the other and remains faithful to that choice.

Discerning soft drink enthusiasts state there IS a difference in taste between two of the world's biggest food brands' most famous product.

But, apart from wildly divergent marketing campaigns and different packaging, are the two really so dissimilar, taste-wise?

As it turns out, yes.

And it's down to one thing.

What marks Coke and Pepsi apart, Wales Online reports, is in fact their individual flavours.

© Provided by Trinity Mirror Plc

While Coke has a vanilla flavour, its arch-nemesis tastes more citrusy.

Going in to more detail in his book, Blink, author Malcolm Gladwell explained:

"Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test.

"Pepsi is also characterised by a citrusy flavour burst, unlike the more raisiny-vanilla taste of Coke.

"But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test."

As for the nutritional content, Pepsi has slightly more sugar, calories, and caffeine. Coke has slightly more sodium.

However, while Pepsi is designed to wow the taste buds instantly, it's Coke, which owing to its branding, is winning the Cola wars.

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