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McDonald's Is Flipping Its Arches Upside Down in Honor of Remarkable Women

Time logo Time 07/03/2018 Raisa Bruner
a yellow sign with black text: Golden arches mark the entrance to a McDonald's Corp. restaurant in Shelbyville, Kentucky, U.S., at dawn on Friday, Jan. 23, 2015. McDonald's Corp., the world's largest restaurant chain, posted same-store sales that declined less than analysts expected as menu changes started to turn around results in the U.S. Photographer: Luke Sharrett/Bloomberg via Getty Images © Bloomberg—Bloomberg via Getty Images Golden arches mark the entrance to a McDonald's Corp. restaurant in Shelbyville, Kentucky, U.S., at dawn on Friday, Jan. 23, 2015. McDonald's Corp., the world's largest restaurant chain, posted same-store sales that declined less than analysts expected as menu changes started to turn around results in the U.S. Photographer: Luke Sharrett/Bloomberg via Getty Images

No, you’re not living in a very literal Upside Down: the iconic golden arches of some McDonald’s franchises across the country will be flipped on March 8 as a nod to International Women’s Day, that’s all.

It’s a “celebration of women everywhere,” a McDonald’s spokesperson told Business Insider, and it’s a first in the brand’s history “in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.” The gesture will go beyond the outdoor signs, including all of the fast food brand’s social media logos in the M-to-W changeup. And 100 restaurants are getting special “packaging, crew shirts and hats and bag stuffers” for the day, too.

McDonald’s will not be the only brand to make a statement in honor of the holiday, of course: already, Barbie has released a line of commemorative dolls representing history-making women, and Google is making its own play for telling women’s stories.

Then again, not everyone is on board with the mega-chain’s approach to recognizing women’s contributions.

The most unique McDonald's restaurants in the world (Lovefood)

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