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Posh wine in a box: Waitrose launches 1.5L box of premium rosé wine

Evening Standard logo Evening Standard 15/07/2017 Bianca Barratt
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Whilst the idea of drinking wine from a box may, to some, be the epitome of everything that’s wrong with modern society, to others it’s the best thing since sliced bread.

For a start, it's easier to carry, keeps the wine fresher for longer and more cost effective and environmentally friendly than buying a bottle.

As such, today’s news that Waitrose has brought out a 1.5 litre version of the Côte Bleu Méditerranée Rosé was welcomed with open arms.

This initiative comes in response to the soaring popularity of rosé wine, where sales have risen by 35 per cent year on year for the supermarket chain. 

Bottoms up: the new Côte Bleu MéditerranéeRosé © Provided by Evening Standard Limited Bottoms up: the new Côte Bleu MéditerranéeRosé

Made with strawberry and raspberry, this premium French wine is pale in colour and offers a dry, fruity savour that perfectly complements fresh seafood or an antipasti platter - great for all those summer barbecues and picnics summer has in store.

© Provided by Evening Standard Limited

Aside from that, even the most disapproving can’t deny how pretty the box is – just keep expounding on the Hockney/ Warhol feel of the artwork and they’ll definitely start coming round.

Just remember, drink responsibly.

Côte Bleu Méditerranée Rosé is available in Waitrose stores and online for £14.99.

Buy it now

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