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The Diet That's Keeping Rob Lowe In Killer Shape At 53

Delish logo Delish 10/01/2018 Madison Flager

a close up of person: Rob Lowe Wants You To Join Atkins © Getty Rob Lowe Wants You To Join Atkins No, he's not the bionic man.

Back in the 2000s, everyone and their mother said goodbye to bread and hello to Atkins. The diet's popularity has gone in waves since, but the low-carb approach is still one of the first people try when attempting to lose weight.

While nixing carbs is tough (RIP bagels), celebrities like Kim Kardashian and Alyssa Milano have promoted Atkins' impressive results and livable approach, which allows other guilty pleasures like cheese and bacon to be eaten in moderation.

This year, Atkins is honing in on the Atkins-as-a-lifestyle approach with its healthy living campaign, led by '80s-heartthrob turned Parks and Rec fitness enthusiast Rob Lowe. Lowe is the brand's first male spokesperson.

In new promos for the brand, Lowe explains that he's been living an Atkins lifestyle for years, "along with millions of other people." He says he follows a low-carb diet in order to "live well, healthy, and long."

Lowe gives us serious Chris Traeger vibes as he cheerily describes today's Atkins as centering on great food, fresh produce, rich and healthy protein, and foods that are lower in carbs and sugar. "It doesn't just taste good, it feels good. That's how I live today."

Lowe also shares his love for Atkins classics like bars and shakes, which he says help curb his chocolate milkshake cravings. Shakes have been a staple of the Atkins diet for years, with flavors like French Vanilla, Chocolate, and Cafe Caramel.

In other celebrity diet news, DJ Khaled is the new face of Weight Watchers, which counts Oprah and Jennifer Hudson as fans and spokespeople. In true DJ Khalad fashion, his title is "social media ambassador," and he announced his involvement with WW Freestyle on Snapchat and Instagram.

If you're looking for a diet to try this year, here are the top seven recommended by nutritionists, as ranked by the U.S. News & World Report.

Related: This Is What Happens to Your Body When You Eat Too Much Protein (provided by The Daily Meal)

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