You are using an older browser version. Please use a supported version for the best MSN experience.

Selfridges' Black Friday sale is nearing and here's what to expect

Red (UK) Logo By Abigail Southan of Red (UK) | Slide 1 of 11: Selfridges' Black Friday sale is nearly here for 2021, and it's the one we're most excited for her at Red.The department store used to be famous for its in-store sales, with queues snaking around the block from as early as 7am. However, with last year's event being online only, the retailer is now geared even more towards internet shopping. Frankly, this works for us. You can avoid the crowds and there's definitely a better chance of finding your size. Oh, and you can do this all from the comfort of your own home. Designer discount shopping has never been so easy. Ah, yes, the discounts: there's usually up to 20% off designer clothes, shoes, womenswear, menswear, kidswear, homeware and bags, as well as 10% off beauty and selected brands.Be warned, many items aren't eligible for the discount and some brands won't be playing ball this year. Throw in some vast new-in pages and you've got a bit of an overwhelming experience, so we'll be doing the hard work for you and rounding up all the best Selfridges Black Friday finds. The sale might have lasted for two weeks in 2020, but all the good bits sell out fast, so it pays to be prepared and have wishlists at the ready.Here's everything you need to know about the Selfridges Black Friday sale 2021, plus keep scrolling to see what's on Red's wishlist...Is there a Selfridges Black Friday sale?Selfridges claims not to take part in Black Friday, but every year the department store launches a Christmas Come Early discounting event on the exact same weekend. What is Black Friday?                                                Black Friday is an American holiday and started at the post-Thanksgiving sales day. It’s been around since the ‘30s in the US but started gaining traction in the UK in 2010 (thanks to Amazon, of course). Now, thanks to its timing before rather than after Christmas gifting periods, it has now taken over Boxing Day as the biggest sales event annually. When is the Selfridges Black Friday 2021 sale?Black Friday always falls on the fourth Friday of November – which is the 26th for 2021. However, Selfridges kicked things off a whole two weeks' early in 2010. Since trips to non-essential shops were actually illegal in England at that time due to lockdown, the department store decided to make it easier on customers by giving them longer to shop – online only, of course.    What will be discounted in the Selfridges Black Friday sale?For the past three years, Selfridges has given customers 20% off new season designer and high street fashion during Black Friday, as well as bags and homeware using the code ‘SELFCCE’. It also tends to reduce beauty items and those iconic hampers by 10%, tooWhat is Selfridges Black Friday discount code? For 2020, customers could enter the code 'SELFCCE' at the checkout to see their basket total drop.But, now, onto the good bit... Here's what we're hoping will be in Selfridges' Black Friday 2021 sale:

Selfridges' Black Friday sale is nearly here for 2021, and it's the one we're most excited for her at Red.

The department store used to be famous for its in-store sales, with queues snaking around the block from as early as 7am. However, with last year's event being online only, the retailer is now geared even more towards internet shopping. Frankly, this works for us. You can avoid the crowds and there's definitely a better chance of finding your size. Oh, and you can do this all from the comfort of your own home. Designer discount shopping has never been so easy.

Ah, yes, the discounts: there's usually up to 20% off designer clothes, shoes, womenswear, menswear, kidswear, homeware and bags, as well as 10% off beauty and selected brands.

Be warned, many items aren't eligible for the discount and some brands won't be playing ball this year. Throw in some vast new-in pages and you've got a bit of an overwhelming experience, so we'll be doing the hard work for you and rounding up all the best Selfridges Black Friday finds. The sale might have lasted for two weeks in 2020, but all the good bits sell out fast, so it pays to be prepared and have wishlists at the ready.

Here's everything you need to know about the Selfridges Black Friday sale 2021, plus keep scrolling to see what's on Red's wishlist...

Is there a Selfridges Black Friday sale?

Selfridges claims not to take part in Black Friday, but every year the department store launches a Christmas Come Early discounting event on the exact same weekend.

What is Black Friday?

Black Friday is an American holiday and started at the post-Thanksgiving sales day. It’s been around since the ‘30s in the US but started gaining traction in the UK in 2010 (thanks to Amazon, of course). Now, thanks to its timing before rather than after Christmas gifting periods, it has now taken over Boxing Day as the biggest sales event annually.

When is the Selfridges Black Friday 2021 sale?

Black Friday always falls on the fourth Friday of November – which is the 26th for 2021. However, Selfridges kicked things off a whole two weeks' early in 2010. Since trips to non-essential shops were actually illegal in England at that time due to lockdown, the department store decided to make it easier on customers by giving them longer to shop – online only, of course.

What will be discounted in the Selfridges Black Friday sale?

For the past three years, Selfridges has given customers 20% off new season designer and high street fashion during Black Friday, as well as bags and homeware using the code ‘SELFCCE’. It also tends to reduce beauty items and those iconic hampers by 10%, too

What is Selfridges Black Friday discount code?

For 2020, customers could enter the code 'SELFCCE' at the checkout to see their basket total drop.

But, now, onto the good bit... Here's what we're hoping will be in Selfridges' Black Friday 2021 sale:

© NurPhoto - Getty Images

More from Red

image beaconimage beaconimage beacon