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Holly Willoughby announces new lifestyle brand logo 16/04/2018 Bronwyn O Neill
Holly Willoughby smiling for the camera © Associated Newspapers (Ireland) Limited, t/a dmg Media Ireland

This Morning presenter, Holly Willoughby announced over the weekend that she was launching a new lifestyle brand.

She took to Instagram on Sunday evening to tell her three and a half million followers about her new brand.

Holly confirmed that she was launching a lifestyle brand on the photo sharing app by posting a picture of the logo.

Beside the ‘Truly’ logo, saw a picture of Holly snuggled up in a polo neck jumper. The picture revealed that the site would be launching in 2018.

‘So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is TRULY, my new lifestyle brand that launches in the Autumn,’ she captioned the picture, filling fans in on all the information.

‘I’d love you to be part of the Truly family so please register here (find the link in my bio above) to find out more and keep updated on all things TRULY. Let the adventure begin! #TRULY.’

Speaking to the Guardian’s Weekend after the announcement, Holly revealed Truly will be a lifestyle brand and blog, complete with its own charitable foundation.

‘For me, being a woman, it’s nice to have a space where you can have that honest, open conversation that isn’t too militant or frightening or one-way. It’s going to be very open and welcoming,’ she told the publication.

Holly Willoughby et al. posing for the camera © Associated Newspapers (Ireland) Limited, t/a dmg Media Ireland

She confirmed that it would be a blog for everyday women and would not feature anything too unconventional unlike other celebrity lifestyle blogs.

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