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These are currently the most popular paint colours on Instagram

Good Housekeeping UK logo Good Housekeeping UK 23/02/2021 Lisa Walden
a cup of coffee: Farrow & Ball's Hague Blue has been crowned the most Instagrammable paint colour for 2021, thanks to its dramatic, glamorous feel. © Vera Livchak - Getty Images Farrow & Ball's Hague Blue has been crowned the most Instagrammable paint colour for 2021, thanks to its dramatic, glamorous feel.

Farrow & Ball's Hague Blue has been crowned the most Instagrammable paint colour so far this year.

Research conducted by DIYS.com analysed Instagram hashtags (searching by brand and popular paint colour) to predict the colours setting the tone for 2021.

While Hague Blue unsurprisingly scoops the top spot with 46,589 Instagram hashtags, other colours making the top 10 include Little Greene's French Grey (15,309), Farrow & Ball's Stiffkey Blue (23,872) and Dulux's ever popular Denim Drift (10,322).

As a long-standing favourite paint colour in the home, it's no surprise that Hague Blue continues to top new polls. "A deep and rich blue with green undertones, it promotes both calm, confidence and a feeling of being grounded, which in the middle of a pandemic makes it increasingly popular. It also has a nostalgic feel, providing comfort," explains psychologist Lee Chambers.

If you're looking for something more subtle, neutral hues also made their way in the top 10, with versatile grey tones dominating the trending paint colours. Farrow & Ball's Elephant's Breath, a mid-grey hue, came fifth, while Dulux's calming Egyptian Cotton took the ninth spot.

a room filled with furniture and a large window: Dulux’s Denim Drift © Dulux Dulux’s Denim Drift

Starting a decorating project? Whether you're looking to refresh just one wall or want to have a complete overhaul, take a look at the full findings below...

10 most Instagrammable paint colours for 2021

  1. Hague Blue, Farrow & Ball (70,461)
  2. Stiffkey Blue, Farrow & Ball (23,872)
  3. Cornforth White, Farrow & Ball (20,239)
  4. French Grey, Little Greene (15,309)
  5. Elephant's Breath, Farrow & Ball (12,894)
  6. Skimming Stone, Farrow & Ball (11,393)
  7. Hale Navy, Benjamin Moore (11,314)
  8. Denim Drift, Dulux (10,322)
  9. Egyptian Cotton, Dulux (9,835)
  10. Sap Green, Farrow & Ball (7,843)

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