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Things heat up as Gucci hits back at Forever 21 for copyright claims

Evoke.ie logoEvoke.ie 11/08/2017 Niamh Campbell

© Provided by Associated News The high street has always taken inspiration from designers when it comes to fashion.

The entire industry, in a nutshell, is a hierarchy, with designer brands setting the tone for upcoming seasons and the high street following suit. 

But in an era where fast fashion chains only need three days to copy a piece from the catwalk, it makes designer dupes all the easier to make.

<span style="font-size:13px;">Model wearing Gucci &ndash; Credit: Getty</span> © Provided by Associated News Model wearing Gucci – Credit: Getty Moving from dodgy market places to fashion chains on the high street, you can literally buy a designer dupe any day at any given time.

While it’s great for those who can’t afford the ‘It’ bag of the season, it’s not so great for the designers who have worked hard to create those luxury pieces.

One brand in particular which is being copied more frequently than ever is Gucci, which has seen unbelievable success over the past two years. 

<span style="font-size:13px;">Model wears Gucci&rsquo;s signature green-red-green stripes &ndash; Credit: Getty</span> © Provided by Associated News Model wears Gucci’s signature green-red-green stripes – Credit: Getty It’s the entire reason why backless loafers, statement belts and embellished bags are so big right now. 

But it’s not happy with Forever 21, who it claims is challenging its ‘most valuable and widely known trademarks.’

The brand has filed a complaint against the high street store after Forever 21 took legal action against the luxury brand for hogging the blue-red-blue and green-red-green stripe combination Gucci is famous for.

Gucci Hits Back © Provided by Associated News Gucci Hits Back Now Gucci is filing their own lawsuit to defend its trademarks and has provided evidence of Forever 21’s blatant carbon copies which feature striped webbing and Gucci’s famous tiger motifs.

The items are not currently listed on the Forever 21 website.

So there are two ways to look at this, one, designers are starting to fight back at high street brands who are mimicking their designs, and two, Forever 21 is a great place to go if you want the Gucci look for less.

The question is, which camp do you sit in?

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