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Supermarket of the year 2017 revealed - and it's not Aldi, Lidl or the big four

Mirror logo Mirror 18/05/2017 Ruki Sayid
Credits: Getty© Provided by Trinity Mirror Shared Services Limited Credits: Getty

Food porn king Marks & Spencer has seen off the discounters to be crowned Supermarket of the Year by consumer watchdog Which?

The high street chain - behind a series of seductive ads featuring gooey desserts and snacks - beat off budget stores Aldi, Lidl and Iceland to win the title on Wednesday.

It also saw off rival Waitrose at the watchdog’s awards ceremony in central London where DIY store Toolstation was named Retailer of the Year.

Trendsetting technology giant Apple pipped Lenovo and Huawei as number one Computing and Mobile Brand.

Nationwide took the Bank of the Year trophy and LV= was Insurance Provider of the Year.

Ofcom boss Sharon White was honoured with the Positive Change Award for shaking up the telecoms industry from a crackdown on advertised broadband speeds to making it easier to switch mobile phone provider.

Peter Vicary-Smith, Which? chief executive, said: “Consumers should be at the heart of every business. Brands that deliver excellent products and services for their customers deserve to be recognised and rewarded.

“The Which? Awards winners list honours the commitment of those businesses that strive to meet the expectations of consumers and go above and beyond to respond to their needs.”

Which? Award Winners 2017

  1. Banking Brand of the Year - Nationwide

  2. Insurance Provider of the Year -LV= ()

  3. Supermarket of the Year - Marks & Spencer

  4. Computing & Mobile Brand of the Year 2017- Apple

  5. Sound & Vision Brand of the Year 2017- Samsung

  6. Home Appliance Brand of the Year 2017 - Miele

  7. Telecom Services Provider of the Year 2017 - Utility Warehouse

  8. Retailer of the Year 2017 - Toolstation

  9. Travel Brand of the Year 2017 - Riviera Travel

  10. Trusted Trader of the Year - Homeglaze Home Improvements Ltd

  11. Positive Change Award - Sharon White, Ofcom chief executive

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