You are using an older browser version. Please use a supported version for the best MSN experience.

Google is reportedly shutting down its Allo messaging app for good

Business Insider logoBusiness Insider 05/12/2018 Nick Bastone
a screenshot of a cell phone © Google/Business Insider

A special message from MSN:

While Christmas is a time of joy for most of us, that's not the case for the UK's most vulnerable children and young people. We've partnered with giving platform Benevity to raise funds for two charities - the NSPCC and The Children's Society – to try to help change that. You can help make a difference - please donate now.

Another Google messaging app is about to bite the dust - this time, it's Google Allo.

According to a report by 9to5Google, the search giant's "smart" messaging app - which came equipped with Google Assistant - will be shutting down soon.

Google did not immediately reply to Business Insider's request for comment on the report. 

Mountain View, California, USA - March 29, 2018: Google sign on the building at Google's headquarters in Silicon Valley . Google is an American technology company in Internet-related services and products. Mountain View, California, USA - March 29, 2018: Google sign on the building at Google's headquarters in Silicon Valley . Google is an American technology company in Internet-related services and products.

Allo was announced at the company's developer conference in May 2016, and after lackluster adoption, the company said in April 2018 it would be "pausing investment" on the app.

"The product as a whole has not achieved the level of traction that we'd hoped for," Anil Sabharwal, vice president of product at Google, told The Verge at the time.

The decision to shutter Allo makes strategic sense, since the company announced - also in April 2018 - that it was working on an initiative known as Google Chat. Google Chat will be similar to SMS and Apple's iMessage, creating a new universal standard for text messaging for Android users known as rich communication services (or RCS).

Still, it's hard to ignore the difficulties Google has had launching a consumer messaging app throughout the history of the company. Once Google confirms the shutdown of Allo, it will join Google Buzz, Google Wave, and Gchat - technically called Google Talk - in the chat app graveyard.

Gallery: The best and most famous internet memes around [Pocket-Lint]

AdChoices
AdChoices

More From Business Insider

image beaconimage beaconimage beacon